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Value Attributes

(Choice-Based Conjoint) Research


Value Attributes Research


Research how your customers in a given market are valuing product/service features. Calculate what the total willingness-to-pay is for new combinations of features yet to be launched.

Solve different pricing challenges:

  •  Setting the right price, instead of using guesswork.
  •  Optimize Value-based Pricing
  •  Improve Value-driver communication
  •  Test new product concepts for their impact on customers' willingness-to-pay
  •  Competitive price positioning

Which Product Features Are Valued By Your Customer?

PriceBeam's Value Attributes Research presents customers with a series of choices. Using choice-based conjoint analysis, we are able to determine the value customers put behind each tested feature.

  • Define the attributes yourself: e.g. brand, size, performance, packaging, price. Similarly, define the possible values (levels) for each product attribute.
  • Determine the optimal price for new products.
  • Run the analysis in a single market or across multiple countries
  • Detailed understanding of value drivers for existing products.
  • Ideal for managing price increases.

Test the Willingness-To-Pay For Products Yet To Be Launched


PriceBeam's Value Attributes methodology allows you to test new product concepts, and assesss how much customers are will to pay for each feature. Make solid product AND price decisions, using our conjoint-analysis-based research.


Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.

How Does It Work

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.


PriceBeam solutions can solve different types of pricing challenges.

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Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service.
  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product
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Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment.
  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new product
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Business-to-Business Package


Understand what willingness-to-pay among business customers

  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel

Want to get started?