Value Attributes Research

Quantitative Research: Choice-Based Conjoint Analysis

Value Attributes

Value Attributes Research

Research how your customers in a given market are valuing product/service features. Calculate what the total willingness-to-pay is for new combinations of features yet to be launched.

Solve different pricing challenges:

  • Setting the right price, instead of using guesswork.
  • Optimize Value-based Pricing
  • Improve Value-driver communication
  • Test new product concepts for their impact on customers' willingness-to-pay
  • Competitive price positioning

What Product Features are Valued by Your Customers?

PriceBeam's Value Attributes Research presents customers with a series of choices. Using choice-based conjoint analysis, we are able to determine the value customers put behind each tested feature.

  • Define the attributes yourself: e.g. brand, size, performance, packaging, price. Similarly, define the possible values (levels) for each product attribute.
  • Determine the optimal price for new products.
  • Run the analysis in a single market or across multiple countries
  • Detailed understanding of value drivers for existing products.
  • Ideal for managing price increases.
Value Drivers Analysis
Concept Testing

Test the Willingness-to-Pay for Products Yet to be Launched.

PriceBeam's Value Attributes methodology allows you to test new product concepts, and assesss how much customers are will to pay for each feature. Make solid product AND price decisions, using our conjoint-analysis-based research.

Available in 109 Countries

Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Comparative Willingness-to-Pay

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.


PriceBeam solutions can solve different types of pricing challenges.

Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service.

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product

Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment.

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new product

Business-to-Business Package

Understand what willingness-to-pay among business customers

  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

17 Marryat Road, London SW19 5BB, United Kingdom