PriceBeam Predictive Market Research - Pricing Power Snapshot

PRICING RIGHT

Benchmarking Your Pricing Power Across Countries

How much are customers or consumers willing to pay for your brands in various countries? Are your products valued higher in certain regions? Do you possess Pricing Power, meaning is your brand strong enough to support a price increase?

With a Pricing Power Snapshot, you can swiftly and economically determine where your brand holds Pricing Power and where it does not, across up to 127 different countries, or within states in larger markets like the USA or China.

Pricing Right

Market Optimization When Launching New Products

Global brands have numerous chances to promote themselves worldwide. Consequently, when introducing new products, it frequently occurs in several countries simultaneously.

A Pricing Power Snapshot can provide crucial insights into consumers' willingness to pay for upcoming products, even before they are launched, and compare this willingness across different markets. This approach will result in more impactful launches and better optimization of market fit and profitability.

PRICING RIGHT

International Feature Benchmarking

Certain consumers are particularly drawn to feature A of a product, while others prioritize feature B. There are also those who are indifferent to both A and B but consider feature C essential for their purchase decision.

By utilizing international feature benchmarking within a Pricing Power Snapshot, you can effortlessly assess the value of features across various products, markets, and countries, enabling you to identify which features to highlight for specific market segments.

These insights can also be leveraged to create regional or local offerings that emphasize the features most appreciated in that area.

Pricing Right

Promotion Benchmarking: Where do Promotions Work Best?

When products are promoted, the goal is to increase sales, attract new customers, or encourage people to try something they might not have considered before.

But how effective are these promotions? Are there noticeable trends in which promotional strategies are more successful than others? And how do these strategies compare across different markets?

With a Pricing Power Snapshot, you can evaluate promotions and promotional strategies across various channels, specific retailers, and even between countries. PriceBeam's unique predictive research enables testing these promotions without the need to spend millions on actually implementing them.

How do you deliver the results?

You will have online access to detailed analyses across countries, regions, segments, channels, and many other dimensions.

What research types are available?

PriceBeam's Pricing Power Tracker and Pricing Power Snapshots are available with insights from our methodologies of Comparative Willingness-to-Pay, Value Attributes, Promotion Lab, RGM study, and RGM Ultra.

Can a Pricing Power Snapshot be converted into a Tracker?

Yes, absolutely. A snapshot is a one-time measurement and can be converted into a repeated Tracker.

Please note that Tracker fees require a commitment over time, so you should speak to our Sales team about the details.

What kind of challenges can a Pricing Power Snapshot solve?

PriceBeam's Pricing Power Snapshots collect insights around consumers' willingness-to-pay across multiple countries, regions, segments, channels, brands, and products.

By comparing and benchmarking the insights, you can solve challenges such as

optimization of brand investments,
positioning against competition,
finding consumers who find your brand more valuable,
what features are consumers willing to pay (more) for in different countries,
benchmarking of promotional mechanisms across channels, retailers, or countries.

Get in touch with our team to discuss more about how we can help your business.