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Revenue Growth Management

Revenue Growth Management (RGM) is a strategic methodology employed by businesses to optimize revenue and profitability. In an RGM study, companies focus on key elements such as pricing, promotions, and product assortment to enhance overall revenue generation. This involves meticulous analysis of market trends, customer behavior, and competitive landscapes, enabling businesses to make informed decisions about pricing strategies, promotional activities, and product offerings.

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Challenges it Solves

Understanding customer's willingness-to-pay

In tackling this challenge, our solution lies in the RGM study.  PriceBeam uses a combination of study types and methodology to provide insight into consumers WtP and simulate the market impact of concept tweaking.​

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Assessing and Managing product assortment 

PriceBeam's RGM study tackles the challenge of product assortment management by providing a solution that enhances overall revenue generation. Through a meticulous assessment of the mix of products or services offered, businesses can make informed decisions about their product portfolios. This strategic approach ensures that the assortment aligns with customer demands, optimizing sales and profitability.

Decision-making through data analytics

The challenge of making data-driven decisions is met with PriceBeam's RGM study, which places a strong emphasis on leveraging data analytics. By providing businesses with comprehensive insights into market trends, customer behavior, and performance metrics, the study empowers data-driven decision-making. This ensures that businesses not only stay informed but also continually refine their strategies for sustained revenue growth.

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Pricing complexities 

Leveraging advanced analytics, the study guides businesses in finding the ideal balance between customer value and profit margins. Through a detailed analysis of market dynamics and competitor pricing strategies, PriceBeam ensures that businesses set prices that are not only competitive but also align with customer expectations, driving sustained revenue growth.

Benefits of RGM

RGM allows you to find your optimum price range, opportunities and limitations for existing and new products. Understand which features have the best chance of success with your customers.

Value Perception:

Understand the perceived value of your product or service from your target audience.

Revenue Generation:

The RGM provides a solution that will enhance overall revenue generation.

More Informed Decisions:

The RGM study bundles key elements such as pricing, promotions, and product assortment to provide businesses with the data to make more informed pricing decisions. 

Understand Product Differentiation:

RGM enables users to understand how to price new products against the current range and the scope to change the current range.

How Does It Work

PriceBeam’s solution conducts extensive market research. It works by strategically optimizing pricing, promotions, and product assortment to maximize a business's overall revenue and profitability. Through a comprehensive study that analyzes market dynamics, customer behavior, and competitive landscapes, RGM provides actionable insights, allowing businesses to make informed decisions for sustained revenue growth.

  

Define offering & target market

 
You describe your product/service on our cloud-based platform. You also define the target market to research.
  

Conduct Market Research

 
Respondents are guided through the survey, giving answers to PriceBeam’s mix of pricing questions.
 
 
  

Analyze

 
 PriceBeam’s in-house team of pricing experts carries out quality control and analyzes the data. Prepare various outputs as designed by the project scope.
  
 
 

Report

 
Results are detailed in a written report and presented by PriceBeam to the Project team.
 

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
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Packages

PriceBeam solutions can solve different types of pricing challenges.

Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service. 

 
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  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product
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Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment. 

 
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  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new products

Business-to-Business Package

Understand what willingness-to-pay among business customers.

 
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  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel
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Webinar: Building RGM Teams

Revenue Growth Management is evolving with new strategies, tools, and focus areas. Build the RGM teams to match.

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