Downloadable Resources About Pricing

Downloadable Resources about Pricing

WEBINAR

Webinar: Should You Increase Prices for Next Year?

So your company increased prices this year as a response to inflation, and now management is considering taking another price increase. But some members of the team argue  that it will be hurtful to sales. Or that competition is not increasing prices (or so they have heard). So what to do? To increase, or not to increase, that is the question.

This Webinar presents ways in which to analyze what countries, channels, brands, products, or consumer segments will be more likely to accept a price increase, and where you will face fierce resistance. We will look at how to collect market facts rather than using guesswork in planning your next price increase.  

In this PriceBeam webinar you will learn about.

• Collecting and analyzing information about consumer willingness-to-pay
• How to use modern analytical tools to segment the consumers along willingness-to-pay
• Using analysis to map out price increase opportunities vs areas where price increases will cause difficulties
• Possible actions to take to apply de-facto price increases without necessarily upsetting "the market"
• Running war-game simulations about how the competition's actions will impact your ability to raise prices.

This webinar is ideal for Revenue Growth Management, Marketing, Finance and General Management. Its tools and recommendations are equally applicable across a multitude of industries.

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WEBINAR

Webinar: Using Advanced Analytics and Market Insights to Predict Consumer Response to Promotional Mechanisms

PriceBeam is very excited to share its latest webinar about how to use insights to predict consumer responses to promotional mechanisms, and thus decide on what mechanisms provide the most uplift. 

Promotions can be very powerful if applied well. Or quite expensive if consumers don't respond as expected. The challenge is to predict what mechanisms work and what mechanisms don't work, preferably ahead of actually committing the mechanism, the loss in price reduction and other associated costs, often to the tune of millions of Dollars.

This Webinar will present ways in which analytics can help you determine what promotional mechanism will elicit a positive response and what promotional mechanisms will yield smaller or even detrimental results. 

In this PriceBeam webinar you will learn about.

• Gathering insights into how consumers would respond to different promotional mechanisms.
• How to use modern analytical tools to segment the consumers along willingness-to-pay
• How to calculate volume uplift, revenue uplift and profit uplift from promotional mechanisms
• Applying insights into a channel and retail strategy, optimizing promotions for each.

This webinar is great for people working in Revenue Growth, Net Revenue Management, Consumer Insights, Ecommerce, Channel Marketing, Trade Marketing, Finance, Marketing and general management.

Read more...

WEBINAR

Webinar: Using Advanced Analytics and Market Insights to Predict Consumer Response to Promotional Mechanisms

PriceBeam is very excited to share its latest webinar about how to use insights to predict consumer responses to promotional mechanisms, and thus decide on what mechanisms provide the most uplift. 

Promotions can be very powerful if applied well. Or quite expensive if consumers don't respond as expected. The challenge is to predict what mechanisms work and what mechanisms don't work, preferably ahead of actually committing the mechanism, the loss in price reduction and other associated costs, often to the tune of millions of Dollars.

This Webinar will present ways in which analytics can help you determine what promotional mechanism will elicit a positive response and what promotional mechanisms will yield smaller or even detrimental results. 

In this PriceBeam webinar you will learn about.

• Gathering insights into how consumers would respond to different promotional mechanisms.
• How to use modern analytical tools to segment the consumers along willingness-to-pay
• How to calculate volume uplift, revenue uplift and profit uplift from promotional mechanisms
• Applying insights into a channel and retail strategy, optimizing promotions for each.

This webinar is great for people working in Revenue Growth, Net Revenue Management, Consumer Insights, Ecommerce, Channel Marketing, Trade Marketing, Finance, Marketing and general management.

Read more...