Downloadable Resources about Pricing

Downloadable Resources about Pricing

Webinar

Webinar: Should You Increase Prices for Next Year?

So your company increased prices this year as a response to inflation, and now management is considering taking another price increase. But some members of the team argue  that it will be hurtful to sales. Or that competition is not increasing prices (or so they have heard). So what to do? To increase, or not to increase, that is the question.

This Webinar presents ways in which to analyze what countries, channels, brands, products, or consumer segments will be more likely to accept a price increase, and where you will face fierce resistance. We will look at how to collect market facts rather than using guesswork in planning your next price increase.  

In this PriceBeam webinar you will learn about.

  • Collecting and analyzing information about consumer willingness-to-pay
  • How to use modern analytical tools to segment the consumers along willingness-to-pay
  • Using analysis to map out price increase opportunities vs areas where price increases will cause difficulties
  • Possible actions to take to apply de-facto price increases without necessarily upsetting "the market"
  • Running war-game simulations about how the competition's actions will impact your ability to raise prices.

This webinar is ideal for Revenue Growth Management, Marketing, Finance and General Management. Its tools and recommendations are equally applicable across a multitude of industries.

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Webinar

Webinar: Using Advanced Analytics and Market Insights to Predict Consumer Response to Promotional Mechanisms

PriceBeam is very excited to share its latest webinar about how to use insights to predict consumer responses to promotional mechanisms, and thus decide on what mechanisms provide the most uplift. 

Promotions can be very powerful if applied well. Or quite expensive if consumers don't respond as expected. The challenge is to predict what mechanisms work and what mechanisms don't work, preferably ahead of actually committing the mechanism, the loss in price reduction and other associated costs, often to the tune of millions of Dollars.

This Webinar will present ways in which analytics can help you determine what promotional mechanism will elicit a positive response and what promotional mechanisms will yield smaller or even detrimental results.  

In this PriceBeam webinar you will learn about.

  • Gathering insights into how consumers would respond to different promotional mechanisms.
  • How to use modern analytical tools to segment the consumers along willingness-to-pay
  • How to calculate volume uplift, revenue uplift and profit uplift from promotional mechanisms
  • Applying insights into a channel and retail strategy, optimizing promotions for each.
This webinar is great for people working in Revenue Growth, Net Revenue Management, Consumer Insights, Ecommerce, Channel Marketing, Trade Marketing, Finance, Marketing and general management.

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Webinar

Webinar: Using Consumer Willingness-to-Pay Analytics to Optimize Brand Value

Consumers are adjusting to the next normal and their brand perceptions and sentiments are varying significantly across countries. We see a constant shift in attitudes and behaviors affecting brands and products. Now, more than ever, it is essential to keep track and analyze consumers' willingness to pay in order to succeed in the market.

This Webinar will present ways in which analytics can help you determine which consumers are willing to pay more for your products/ services and how to build brand value accordingly. 

In this PriceBeam webinar you will learn about.

  • Collecting and analyzing information about consumer willingness-to-pay
  • How to use modern analytical tools to segment the consumers along willingness-to-pay
  • Identifying differential value for different offerings or products in the range
  • Consider international differences in WtP, which often varies by 100% or more.
  • Using pricing analytics when setting prices for new products
  • PriceBeam's integrated analytics features 

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Webinar

WEBINAR: Using Modern Analytics to Find Consumers that are Willing to Pay More

As consumers are trying to adjust to the next normal, consumer behavior and sentiments are varying significantly across countries. We are seeing a constant shift in buying attitudes and behaviors affecting industries and businesses at all levels. Now, more than ever, it is essential to keep track and analyze consumers' willingness to pay in order to succeed in the market.

This Webinar will present the ways in which analytics can help you determine which consumers are willing to pay more for your products/ services and how to adjust your prices accordingly. 

In this PriceBeam webinar you will learn about.

  • Collecting and analyzing information about consumer willingness-to-pay
  • How to use modern analytical tools to segment the consumers along willingness-to-pay
  • Identifying differential value for different offerings or products in the range
  • Consider international differences in WtP, which often varies by 100% or more.
  • Using pricing analytics when setting prices for new products
  • PriceBeams new integrated Analytics features and how you can benefit from increased consumer and market segmentation insights.

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Webinar

Price Optimization in Inflationary Times – Be Guided by Customer Willingness-to-Pay

In this webinar we look at the inflationary pressures that many companies are currently experiencing, from consumer goods over electronics, services and many more. While it can feel natural to increase sell-out prices when input costs go up, how does one best go about implementing such price increases? Is it possible to identify markets, customer segments or products where customers have higher or lower willingness-to-pay, and thus it might be easier or more difficult to increase prices?

In this PriceBeam webinar you will learn about:

  • Inflationary trends in various markets post-COVID
  • How to measure willingness-to-pay using different techniques.
  • A framework for deciding when and how to apply price increases, not only based on costs increases but rather through consideration of what customers perceive as fair value.

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Webinar

WEBINAR: Direct-to-Consumer Growth: Building Value Through Market Insights

In this PriceBeam webinar you will learn about.

  • How both native D2C companies and traditional vendors, for whom D2C is an emerging additional channel, can leverage the closeness to consumers to better understand price dynamics
  • How to identify consumer value drivers through market insights
  • How to manage pricing conflicts between the channels D2C and B2B2C.
  • How to use willingness-to-pay insights to optimize prices across consumer segments.
  • How to deal with international pricing in a D2C setting

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Ebook

Ebook - How to Increase Prices

Managing price increases is not always easy. Nor is it to determine how much to increase prices with. This ebook from PriceBeam provides readers with 7 easy steps to successfully increase prices.

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Tip Sheet

Tip Sheet - 6 Tips to De-Commoditization

Commodity marketplaces return substandard profits to most of their vendors, as the lion’s share of the business goes to the lowest-cost supplier. But most companies can decommoditize themselves.

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About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

17 Marryat Road, London SW19 5BB, United Kingdom