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PriceBeam Ressourcer

 

Vores webinarer og whitepapers tilbydes på engelsk.

 

Kommende Webinarer 

 

Price Pack Architecture (PPA) 2.0

Join us for an insightful webinar on PPA 2.0. 
PPA as a discipline in price optimization started out as something akin to "shrinkflation": reduce the pack size but keep prices constant to improve margins.

Date: 5th December, 2024

Trends for Pricing and Revenue Growth in 2025

Join us for an insightful webinar on Pricing & Revenue trends for 2025. Since inflation has slowed down in many markets, teams responsible for price setting in 2025 and beyond need to look to new approaches, beyond simply increasing top-line prices.

Date: 19th December, 2024

Test-Drive Price Optimization 

Join us for an insightful webinar on TDPO, where we’ll explore how TDPO empowers businesses to make informed, data-driven decisions that enhance profitability while maintaining strong customer relationships and market competitiveness.

Date: 9th January, 2025

Tidligere Webinarer 

LP 14th Nov - Modern Price Simulation and Optimization

Modern Price Simulation and Optimization

An insightful webinar on Modern Price Simulation and Optimization, where we’ll explore how to blend forward-looking market research, historical data, and AI-driven insights to create pricing models that maximize revenue and align with market demand.

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31st Oct - Holistic RGM (1)-1

Holistic RGM: Optimization of Prices, Products, Promotions, and Customer Groups.

An in-depth webinar on Holistic RGM, where we’ll explore how to integrate pricing, product strategies, promotions, and customer group targeting to drive long-term growth and profitability

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(LP) Driving Innovation with Shopper Willingness-to-Pay Insights

Driving Innovation with Shopper Willingness-to-Pay Insights

This session is perfect for professionals working in product innovation who want to leverage data to make smarter pricing decisions. This webinar delves into using data to enhance the innovation process. 

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(LP) Pricing Optimization in Mergers & Acquisitions

Pricing Optimization in M&A

Join us for an insightful webinar on the crucial role of pricing in the success of mergers and acquisitions. Discover how leveraging pricing insights can give your business a competitive edge in the M&A process.

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Thought Leaders in Pricing with Julie Oxner

Thought Leaders in Pricing with Julie Oxner

Join us for a fireside chat with Julie Oxner, Senior Vice President of Business Intelligence at Acosta. We will explore strategies for Revenue Growth Management (RGM) tailored to Consumer Packaged Goods (CPG) companies, emphasizing how to build a successful RGM organization with a focus on the people side. 

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15th August - LP (1)-1

Trade Promotion Optimization with Consumer Insights

In this webinar we delve into understanding Trade Promotion Optimization (TPO) and its importance in today's competitive market landscape. Join us and learn cutting-edge techniques and best practices to enhance your promotional efforts.

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11th July - LP

Generative AI and Revenue Growth Management

In this webinar, we will discuss how Generative AI (GenAI) can support RGM strategies for businesses while asking critical questions around what GenAI can and cannot deliver on.

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Webinar - Gain Competitive Advantage

Gain Competitive Advantage Through Retailer-Specific Willingness-to-Pay Insights

In this webinar, we discuss optimizing pricing strategies and promotions based on retailer-specific Willingness-to-Pay insights, as well as building strategic relationships with retailers.

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20th June Webinar

Optimizing E-commerce Revenue: Harnessing WtP Insights for Pricing Success

In this webinar, we explore how understanding consumer Willingness to Pay (WtP) can significantly enhance your pricing tactics, ultimately driving sales and improving customer satisfaction with the space of e-commerce. 

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Webinar - Global Brand Mastery

Global Brand Mastery: Leveraging Consumer WtP Insights for Strategic Advantage

In this webinar, we discuss how global brand managers can use consumer insights on Willingness-to-Pay (WtP) to build their brands, optimize competitive positioning, and launch new products within the brand.

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Leveraging analytics

Leveraging Analytics for Revenue Growth Management

In this webinar, we discuss how the right modern analytics can help Revenue Growth managers find opportunities and challenges within the space of pricing, assortment, PPA, and promotion management.

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New Webinar Designs (1600 x 900 px) (10)

Growing the Top-line with Consumer Insights

In this webinar, we discuss leveraging Wtp insights as a key strategic input for Consumer Goods companies looking to increase their sales revenue outside raising prices or reducing package sizes.

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18th April-2

Thought Leaders in Pricing Series with Joe Enright 

Catch up on our webinar on Thought Leaders in Pricing Series, featuring Joe Enright who is a SVP of Finance, RGM at Advantage Solutions. 

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New Webinar Designs (1600 x 900 px) (5)-1

Building Capabilities in an RGM Organization.

Catch up on our webinar where we discuss building capabilities in an RGM organization, ranging from team recruitment, training, and knowledge, to find the right tools, and applying best practices. 

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Barry Edney

Thought Leaders in Pricing Series with Barry Edney. 

Catch up on our fireside chat with Barry Edney, as we delve into pricing insights and current topics.

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world-class RGM

World-class RGM with Ocassion, Brand, Package, Price, and Channel (OBPPC)

Catch up on our webinar delving into one of the increasingly popular RGM frameworks for consumer packaged (CPG) manufacturers which is OBPPC.

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Howard Langer

Thought Leaders in Pricing With Howard Langer 

Catch up on our fireside chat with Howard Langer, who is a Global Leader in Consumer Pricing, Promotion & Net Revenue Management at Mars Pet Nutrition.


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8th Feb (3)

Pricing of Features & Benefits: What are Customers Willing to Pay for? 

Catch up on our webinar on Pricing of Features and Benefits and explore ways of understanding what features your customers are willing to pay for. Or not to pay for. Sometimes the latter is as important as the former


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Optimize Prices in the Automotive Industry

Optimize Prices in the Automotive Industry  through Market Insights.

Join us for our webinar on price optimization in the Automotive industry, especially how to gain insights into what customers really are willing to pay.


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11th Jan (7)

Benefits of: Choice-Based Conjoint Simulation in Price Optimization and Revenue Growth Management

Learn how Choice-based Conjoint Simulation drives Revenue Growth Management through optimized pricing strategies.

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7th Dec (1)-1

AI in Revenue Growth Management.

Learn AI's Influence in Revenue Growth Management, and how to leverage it to enhance pricing strategies.

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Thought Leaders-1

Thought Leaders in Pricing: AIS Soto.

Join us for our thought leaders in a pricing series, featuring AIS Soto, who is a renowned Global RGM Director and Growth Strategist.

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Menu-Based Conjoint Analysis _ Pricing Research (1)

A PriceBeam Study: Menu-Based Conjoint Analysis

A popular study in PriceBeam, designed for companies that sell products or services where customers choose from a menu. What is Menu-Based Conjoint Analysis and what challenges it solves for companies?

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How to Grow your Brand by Recruiting new Consumers

Brands must grow with the time and needs of their target market. It would make sense to recruit new consumers into the brand that are willing to pay for the brand and its products. 

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Webinar (28)

Pricing Leader Series with Mark Peacock.

Join us as we chat with Mark Peacock about the state of pricing, inflation, challenges facing pricing coming into 2024, and Mark's new book.

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Global Price Optimization: What Consumers Are Willing to Pay?

Not one price fits all, how can companies navigate different markets and consumers willingness-to-pay around the world when setting and optimizing prices.

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Whitepapers

Optimizing Prices in the Hospitality Industry

A complete guide for hospitality firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Pricing Techniques: 7 Secrets to Best Practise Pricing

This is a guide to action. It's a practical description of the pricing techniques used by the best firms in the industry and more importantly, how you can start using the same techniques. 

Price Optimization for Consumer Goods Firms

A complete guide for Consumer Goods firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

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