Comparative Willingness-to-Pay Research

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Comparative Willingness-to-Pay

Quickly research what your customers in a given market are willing to pay across several products or services. Compare results and analyze differences in WtP.

Solve different pricing challenges:

  • Setting the right price, instead of using guesswork.
  • Implementing price increases more effectively.
  • Setting prices for new products
  • Test new product concepts for their impact on customers' willingness-to-pay
  • Competitive price positioning

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.

Analyze

We collect and analyze the data.

Report

We report the analysis and conclusions to you in our cloud-based solution.

Packages

PriceBeam solutions can solve different types of pricing challenges.

Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service.

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product

Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment.

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new product

Business-to-Business Package

Understand what willingness-to-pay among business customers

  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

2 Glendale Drive, London SW19 7BG, United Kingdom