Comparative Willingness to Pay

Are Customers Willing To Pay More For Some Products Than Others?

PriceBeam's Comparative Willingness-to-Pay Research not only identifies the optimal price point for single product or service, but rather allows you to compare WtP across multiple products, both your own and that of the competition. The optimal price points are where the curves peak.

Compare up to 10 different products in one study.
Run the analysis in a single market or across multiple countries
Run it in 109 countries world-wide.
Get results for the overall market or broken down by customer segment.

Feature Value Matrix

Understand consumers’ willingness-to-pay for different product features and use such insights to optimize your product offering through add-ons and identification of salient features wanted by your target customers.

With PriceBeam's Feature Value Matrix you can identify for which of your product features or benefits are customers willing to-pay, and how much. Understanding customer value of such attributes is essential in order to customize your product as necessary, wherever there is a potential fit. This is crucial to drive sales up, through attraction of target audience and additional features, as well cutting down on losses from features that aren’t valued.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

You define the target market and describe the product.
PriceBeam finds the right respondents in each of the markets.
Run single-market assessments.
Run and compare results between countries, as part of international launches or price increases.

Comparative Willingness-To-Pay Research