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How many products or services in an assortment, and their individual prices, are challenges faced by many brand managers, product managers, or customer insight executives? PriceBeam's willingness-to-pay research helps brand and product managers by revealing customer perceptions of individual items in an assortment. This approach empowers businesses to refine product offerings, optimize pricing strategies, and tailor their approach to different customer segments for enhanced competitiveness.
PriceBeam Assortment & Range Optimization Lab


Challenges it Solves

Understanding Willingness-to-pay segments/groups

Customers have diverse preferences and willingness-to-pay levels. Our research helps businesses identify and understand distinct customer segments or groups based on their willingness-to-pay. This segmentation allows for targeted pricing strategies, ensuring that each customer group is offered products at prices aligned with their perceived value. 

Understand Willingness-to-Pay
Price anchoring

Test price anchoring effects

Establishing the right price anchor is essential for influencing customer perceptions of value. PriceBeam's research allows you to test different price anchoring strategies to understand how customers respond, to maximize perceived value and competitive positioning in the market.

Testing willingness-to-pay for brand extensions

Introducing new products or extending a brand can be a delicate process, especially when determining the appropriate premium customers are willing to pay for the brand association. This research enables you to test customers' willingness-to-pay for brand extensions, which is crucial for making informed decisions about pricing strategies. 

Brand extensions

Determining ideal assortment size

Choosing the right number of products in an assortment is a common challenge, too many options can overwhelm customers, while too few may limit choices. Our research helps you determine the ideal assortment size by gauging customer preferences and willingness-to-pay for different items, and optimize product portfolios. 

Assortment size

Benefits of Assortment & Range Optimization Lab

This study type can help to test optimal assortment configurations (both existing and new products) and identify which variations resonate best with the customer and at what price.

Assortment Optimisation:

Determine the ideal number of products in an assortment by understanding customer preferences and willingness-to-pay. Build a balanced and attractive product portfolio, meeting customer expectations and driving sales.

Testing Pricing Tactics:

Test and refine price anchoring strategies to influence customer perceptions of value. 

Informed Brand Extension Decisions:

Gain valuable insights into customers' willingness-to-pay for brand extensions, allowing for informed decisions on pricing strategies for new products under the established brand.

Effective Customer Segmentation:

Identify distinct customer segments based on their willingness-to-pay, ensures that products are priced appropriately for each segment, leading to increased customer satisfaction, loyalty, and overall business success.

How Does It Work

PriceBeam’s solution conducts extensive market research, and collects and analyzes data before delivering a detailed report. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.


Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

Respondents are guided through the survey, giving answers to PriceBeam’s mix of pricing questions.


 PriceBeam’s in-house team of pricing experts carries out quality control and analyzes the data. Prepare various outputs as designed by the project scope.


Results are detailed in a written report and presented by PriceBeam to the Project team.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Available in 127 countries
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