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Assortment & Range Optimization Lab

Assortment & Range Optimization Lab


How many products or services in an assortment, and their individual prices, are challenges faced by many brand managers, product managers, or customer insight executives. PriceBeam's willingness-to-pay research can reveal how customers see the individual items in the assortment, and how they would choose between them.

Solve different pricing challenges:

  •  Test willingness-to-pay a premium for brand extensions.
  •  Determine the ideal number of items in the assortment
  •  Test price anchoring effects
  •  Understand willingness-to-pay segments/groups.

How Much Are Customers Willing To Pay?

PriceBeam's Willingness-to-Pay Research identifies the optimal price point, based on science-backed market research. One of the key outputs is a chart like the one on the right, showing the market's expected response on both quantity and revenue. The optimal price points are where the curves peak.

  • Run the analysis in a single market or across multiple countries
  • Run it in 109 countries world-wide.
  • Get results for the overall market or broken down by customer segment.

Understand Premiumness Perception Differences


Analyze willingness-to-pay across the entire range, and quickly identify differences, for the overall market or by customer segment. Use this to determine the value perceived for each product in the assortment and if some products are too close to others to offer any sort of differentiation in the customer's eyes.


Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.

How Does It Work

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.

Want to get started?