Assortment & Range Optimization Lab

How many products or services in an assortment, and their individual prices, are challenges faced by many brand managers, product managers, or customer insight executives. PriceBeam's willingness-to-pay research can reveal how customers see the individual items in the assortment, and how they would choose between them.

Solve different pricing challenges:

Test willingness-to-pay a premium for brand extensions.
Determine the ideal number of items in the assortment
Test price anchoring effects
Understand willingness-to-pay segments/groups.

How Much Are Customers Willing To Pay?

PriceBeam's Willingness-to-Pay Research identifies the optimal price point, based on science-backed market research. One of the key outputs is a chart like the one on the right, showing the market's expected response on both quantity and revenue. The optimal price points are where the curves peak.

Run the analysis in a single market or across multiple countries
Run it in 109 countries world-wide.
Get results for the overall market or broken down by customer segment.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

You define the target market and describe the product.
PriceBeam finds the right respondents in each of the markets.
Run single-market assessments.
Run and compare results between countries, as part of international launches or price increases.

Assortment & Range Optimization Lab