Assortment Optimization Lab

PriceBeam Assortment Optimization

Assortment Optimization Lab

How many products or services in an assortment, and their individual prices, are challenges faced by many brand managers, product managers, or customer insight executives. PriceBeam's willingness-to-pay research can reveal how customers see the individual items in the assortment, and how they would choose between them.

Solve different pricing challenges:

  • Test willingness-to-pay a premium for brand extensions.
  • Determine the ideal number of items in the assortment
  • Test price anchoring effects
  • Understand willingness-to-pay segments/groups.

How Much are Customers Willing to Pay?

PriceBeam's Willingness-to-Pay Research identifies the optimal price point, based on science-backed market research. One of the key outputs is a chart like the one on the right, showing the market's expected response on both quantity and revenue. The optimal price points are where the curves peak.

  • Run the analysis in a single market or across multiple countries
  • Run it in 109 countries world-wide.
  • Get results for the overall market or broken down by customer segment.
WtP Optimization
Willingness-to-Pay by Segment

Understand Premiumness Perception Differences

Analyze willingness-to-pay across the entire range, and quickly identify differences, for the overall market or by customer segment. Use this to determine the value perceived for each product in the assortment and if some products are too close to others to offer any sort of differentiation in the customer's eyes.

Available in 109 Countries

Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Comparative Willingness-to-Pay

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

17 Marryat Road, London SW19 5BB, United Kingdom