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Assortment & Range Optimization Lab

PriceBeam's Assortment Lab (AL) study helps users understand which products could or should be kept within the product portfolio, highlighting the cannibalization and how to optimize the product portfolio. ​ It helps companies understand how different product combinations (or assortments) influence customer choices, satisfaction, and purchasing behavior
 
PriceBeam Assortment & Range Optimization is part of the PriceBeam RGM360 Solution
 
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Assortment & Range Optimization

What is an AL study?

Assortment Lab helps companies understand how different product combinations (or assortments) influence customer choices, satisfaction, and purchasing behavior. PriceBeam’s Assortment Lab study is based on the simplified version of the popular scientific methodology of Choice-Based Conjoint. Customers will gain insight across the overall sample of a market tested as well as the opportunity of creating key segments such as channels, retailers, specific demographic and more to unlock powerful insight to tailor their pricing strategy accordingly.​
Segmentation
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Understand Willingness-to-Pay

Assortment Lab will provide key insight into the assortment options and willingness-to-pay (WTP) for the optimal assortment options/portfolio. Gain insight into consumers’ WtP for brand extensions as well as test pricing tactics to influence their value perception. Understand how to structure and refine your product mix to meet customer needs, drive sales, and improve overall performance. ​

Who is Assortment Lab for?

RGM Teams:

RGM teams benefit from Assortment Lab as it provides insight into how to maximize profitability through optimized product assortments.

Innovation Teams:

Innovation teams benefit from Assortment Lab to help develop the right products that align with customer preferences and reduce the risk of product failure.

Marketing Teams:

Marketing teams benefit from Assortment Lab to help with tailoring messaging, promotions, and product placement based on data-driven insights into customer behavior.

Industries that benefit from Assortment Lab:

FMCGs/CPG

Beverages

Apparel

Cosmetics

Home Care

Food

Pet Food

 

Consumer Electronics

 

Veterinary Products

Consumer Goods

Services

Technology

Achieve your RGM goals

Holistic Approach to RGM

PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue.


Advanced Insights

Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues.

Speedy Global Delivery

Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets.

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Case studies

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