--- title: Assortment & Range Optimization Lab | Pricing Market Research description: Assortment optimization requires a deep understanding of the customer’s willingness to pay. 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About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # Assortment & Range Optimization Lab PriceBeam's Assortment Lab (AL) study helps users understand which products could or should be kept within the product portfolio, highlighting the cannibalization and how to optimize the product portfolio. ​ It helps companies understand how different product combinations (or assortments) influence customer choices, satisfaction, and purchasing behavior   PriceBeam Assortment & Range Optimization is part of the [PriceBeam RGM360 Solution](https://www.pricebeam.com/rgm360?hsLang=en)   [Book a free demo](https://www.pricebeam.com/demo?hsLang=en) [Start a free trial](https://www.pricebeam.com/trial?hsLang=en) ![Assortment & Range Optimization](https://www.pricebeam.com/hubfs/Choice-based_conjoint_-removebg-preview.png) ## What is an AL study? Assortment Lab helps companies understand how different product combinations (or assortments) influence customer choices, satisfaction, and purchasing behavior. PriceBeam’s Assortment Lab study is based on the simplified version of the popular scientific methodology of **Choice-Based Conjoint**. Customers will gain insight across the overall sample of a market tested as well as the opportunity of creating key segments such as channels, retailers, specific demographic and more to unlock powerful insight to tailor their pricing strategy accordingly.​ ![Segmentation](https://www.pricebeam.com/hubfs/Segmentation-removebg-preview.png) ![Longer Website banners (26)](https://www.pricebeam.com/hs-fs/hubfs/Longer%20Website%20banners%20(26).png?width=1600&height=800&name=Longer%20Website%20banners%20(26).png) ## Understand Willingness-to-Pay Assortment Lab will provide key insight into the assortment options and willingness-to-pay (WTP) for the optimal assortment options/portfolio. Gain insight into consumers’ WtP for brand extensions as well as test pricing tactics to influence their value perception. Understand how to structure and refine your product mix to meet customer needs, drive sales, and improve overall performance. ​ ## Who is Assortment Lab for? #### RGM Teams: RGM teams benefit from Assortment Lab as it provides insight into how to maximize profitability through optimized product assortments. #### Innovation Teams: Innovation teams benefit from Assortment Lab to help develop the right products that align with customer preferences and reduce the risk of product failure. #### Marketing Teams: Marketing teams benefit from Assortment Lab to help with tailoring messaging, promotions, and product placement based on data-driven insights into customer behavior. ## Industries that benefit from Assortment Lab: ### FMCGs/CPG ### Beverages ### Apparel ### Cosmetics ### Home Care ### Food ### Pet Food   ### Consumer Electronics   ### Veterinary Products ### Consumer Goods ### Services ### Technology ## Achieve your RGM goals ##### Holistic Approach to RGM PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue. ##### Advanced Insights Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues. ##### Speedy Global Delivery Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets. ## Resources ![Carousel Ads LinkedIn (6) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(6)%20(1).png) ### Let's get you started Book a demo with one of our PriceBeam experts and discover our platform capabilities.   [Book a demo](https://www.pricebeam.com/demo?hsLang=en) ![Read the story (600 x 600 px)](https://www.pricebeam.com/hs-fs/hubfs/Read%20the%20story%20(600%20x%20600%20px).png?width=800&height=800&name=Read%20the%20story%20(600%20x%20600%20px).png) ### Case studies Learn how our customers were able to solve their pricing challenges and increase revenue. [Read more](https://www.pricebeam.com/customer-case-studies?hsLang=en) ![Carousel Ads LinkedIn (1) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(1)%20(1).png) ### PriceBeam Webinars Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market Simulation, and much more. [Learn more](https://www.pricebeam.com/resources?hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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