--- title: About PriceBeam - Pricing Right Made Easy description: PriceBeam is a worldwide pricing insights company - through insights into your customers' willingness-to-pay, we find the right price for your business. image: https://www.pricebeam.com/hubfs/Images/SalesTeamsPricing.jpg --- [Skip to content](https://www.pricebeam.com/about#main-content) - [English](https://www.pricebeam.com/about) - [Dansk](https://www.pricebeam.com/da/om-pricebeam) - [Deutsch](https://www.pricebeam.com/de/unternehmen) - [Español](https://www.pricebeam.com/es/acerca-de) - [Français](https://www.pricebeam.com/fr/a-propos-de-nous) - [Português](https://www.pricebeam.com/pt/sobre) - [Svenska](https://www.pricebeam.com/sv/om-oss) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research?hsLang=en) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay?hsLang=en) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay?hsLang=en) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes?hsLang=en) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study?hsLang=en) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization?hsLang=en) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced?hsLang=en) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization?hsLang=en) - [Core / Basic Survey](https://www.pricebeam.com/core-study?hsLang=en) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff?hsLang=en) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis?hsLang=en) - [RGM Study](https://www.pricebeam.com/revenue-growth-management?hsLang=en) - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion?hsLang=en) - [RGM Study - Ultra](https://www.pricebeam.com/revenue-growth-management-ultra?hsLang=en) - [Concept Test](https://www.pricebeam.com/concept-test?hsLang=en) - [Claims Test](https://www.pricebeam.com/claims-test?hsLang=en) - [Product Variant Test](https://www.pricebeam.com/product-variant-test?hsLang=en) - [FAQ](https://www.pricebeam.com/faq?hsLang=en) RGM Data Lake - [RGM Data Lake](https://www.pricebeam.com/rgm-data-lake?hsLang=en) - [Prescriptive Analytics](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics?hsLang=en) - [Stakeholder Communication](https://www.pricebeam.com/rgm-data-lake-stakeholder-communication?hsLang=en) - [Data Integration](https://www.pricebeam.com/rgm-data-lake-data-integration?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-data-lake-faq?hsLang=en) Simulation & Optimization - [RGM Optimizer & Simulator](https://www.pricebeam.com/rgm-optimizer-simulator?hsLang=en) - [AI: Virtual Customer Modelling](https://www.pricebeam.com/ai-virtual-customers?hsLang=en) - [RGM Simulation](https://www.pricebeam.com/rgm-simulation?hsLang=en) - [Prescriptive Optimization](https://www.pricebeam.com/rgm-prescriptive-optimization?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq?hsLang=en) - Industries & Challenges Industries - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing?hsLang=en) - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing?hsLang=en) - [Beverages](https://www.pricebeam.com/beverage-pricing?hsLang=en) - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing?hsLang=en) - [Apparel](https://www.pricebeam.com/apparel-pricing?hsLang=en) - [Home Care](https://www.pricebeam.com/home-care-pricing?hsLang=en) - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing?hsLang=en) - [Food Products](https://www.pricebeam.com/food-products-pricing?hsLang=en) - [Pet Food](https://www.pricebeam.com/pet-food-pricing?hsLang=en) - [DIY & Home Improvement](https://www.pricebeam.com/diy-pricing?hsLang=en) - [Consumer Services](https://www.pricebeam.com/consumer-services-pricing?hsLang=en) - [Media & Publishing](https://www.pricebeam.com/media-and-publishing-pricing?hsLang=en) - [Hotels & Hospitality](https://www.pricebeam.com/hospitality-pricing?hsLang=en) - [Subscription Services](https://www.pricebeam.com/subscription-services-pricing?hsLang=en) - [Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing?hsLang=en) - [Memberships](https://www.pricebeam.com/membership-pricing?hsLang=en) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing?hsLang=en) - [Retail](https://www.pricebeam.com/retail-pricing?hsLang=en) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing?hsLang=en) - [Events](https://www.pricebeam.com/event-pricing?hsLang=en) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing?hsLang=en) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing?hsLang=en) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics?hsLang=en) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing?hsLang=en) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing?hsLang=en) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing?hsLang=en) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights?hsLang=en) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing?hsLang=en) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing?hsLang=en) - [Automotive](https://www.pricebeam.com/automotive-pricing?hsLang=en) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing?hsLang=en) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products?hsLang=en) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing?hsLang=en) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing?hsLang=en) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing?hsLang=en) - [Price Segmentation](https://www.pricebeam.com/price-segmentation?hsLang=en) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing?hsLang=en) - [International Pricing](https://www.pricebeam.com/international-pricing?hsLang=en) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs?hsLang=en) - [Price Optimization](https://www.pricebeam.com/price-optimization?hsLang=en) - [Price Increases](https://www.pricebeam.com/price-increase-management?hsLang=en) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy?hsLang=en) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing?hsLang=en) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing?hsLang=en) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing?hsLang=en) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing?hsLang=en) - [Value Communication](https://www.pricebeam.com/value-communication?hsLang=en) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing?hsLang=en) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing?hsLang=en) - Plans - [Plans overview](https://www.pricebeam.com/plans?hsLang=en) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans?hsLang=en) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans?hsLang=en) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker?hsLang=en) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot?hsLang=en) - Resources - [Webinars](https://www.pricebeam.com/resources?hsLang=en) - [Blog](https://blog.pricebeam.com?hsLang=en) - [Case Studies](https://www.pricebeam.com/customer-case-studies?hsLang=en) - [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026?hsLang=en) - About - [Company](https://www.pricebeam.com/about) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg)   # This is PriceBeam PriceBeam brings decades of pricing experience and know-how to customers who want to take the guesswork out of pricing. PriceBeam is all about helping companies improve their pricing by taking the guesswork out of what the prices should be. We scientifically survey and analyze customers’ willingness to pay and use this to offer insights as well as suggested actions for how to price. ![This is PriceBeam](https://www.pricebeam.com/hubfs/Full%20length%20of%20group%20of%20happy%20young%20business%20people%20walking%20the%20corridor%20in%20office%20together.jpeg) ![PriceBeam in 127 countries](https://www.pricebeam.com/hubfs/Screenshot%202023-10-02%20124731.png) **MADE EASY**   ## Global, but Local From the outset, PriceBeam has been created as a global enterprise with representation around the world. PriceBeam provides market research about customers' willingness-to-pay in 127 countries.  **PRICING RIGHT**   ## Pricing is our Mission The team boasts experienced pricing industry veterans with decades of experience in helping companies around the world manage and optimize their prices and price structures. ![WtP drift](https://www.pricebeam.com/hubfs/Images%20for%20Website/WtP%20drift.webp) ![Pricebeam's platform](https://www.pricebeam.com/hubfs/Pricebeam's%20platform.png) **Pricing Right**   ## Consumer and Customer Centric PriceBeam offers superior, cost-efficient, and fast pricing research to a variety of industries, including consumer goods, consumer services, startups and entrepreneurs, and investors. For as long as commerce has existed, producers/merchants have tried answer a question of great importance: What Price should I charge for my products/services? Getting the answer right is critical. Set the price too high, and you will chase away customers who would have been interested in buying. **Made easy**   ## From Guess Work to Strategy   Set the price too low and you will leave money on the table, selling yourself and your work short. To complicate matters further, the willingness-to-pay for your products varies from customer to customer and over time. To solve this problem, companies have come up with a number of methods to set their prices: maybe I could set my price to the costs of production + a certain mark-up? Maybe I could set the same price as my competitors? These methods are default practice in most industries, yet these methods are false friends and ultimately fall short. Why? Because at no point do they take into consideration the customer and his willingness-to-pay.  ![toolbox (1)](https://www.pricebeam.com/hubfs/toolbox%20(1).png) **Pricing right** ## Making Value-Based Pricing Accessible Over the past decades, academics have combined statistics, economics and psychology to develop value-based pricing techniques to extract this information from customers, allowing the setting of truly optimal prices. However, until now, these value-based pricing techniques have been unavailable to most companies because of the complexity, costs and time involved. Therefore we saw the need to develop PriceBeam: the one stop shop solution to all your pricing insights needs. Available as a Cloud-based solution/software, PriceBeam allows you to easily & quickly develop pricing research to uncover the willingness-to-pay of your customers for your product/service.  ![Platform screenshot 1](https://www.pricebeam.com/hubfs/CS%20Assets/CS%20-%20Images/Platform%20screenshot%201.png) ## Our Corporate Values                                                                                                                                                                 ###   Customer-focused                              Entrepreneurship                                         Global value                              Innovation is key   ## Interested in joining our team? ### [Check out our vacancies](https://www.pricebeam.com/careers?hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. [facebook-f icon](https://www.facebook.com/pricebeam) [Follow us on LinkedIn](https://www.linkedin.com/company/pricebeam) [twitter icon](https://twitter.com/pricebeam) [Follow us on Instagram](https://www.instagram.com/pricebeam) [Follow us on YouTube](https://www.youtube.com/c/pricebeam) **Company** [About](https://www.pricebeam.com/about) [Careers](https://www.pricebeam.com/careers?hsLang=en) [Press Resources](https://www.pricebeam.com/press?hsLang=en) [Partners](https://www.pricebeam.com/partners?hsLang=en) [Contact Us](https://www.pricebeam.com/contact?hsLang=en) [Terms](https://www.pricebeam.com/terms?hsLang=en) [Prize Draw Terms](https://www.pricebeam.com/prize-draw-terms?hsLang=en) [Privacy](https://www.pricebeam.com/privacy?hsLang=en) **Resources** [Blog](https://blog.pricebeam.com?hsLang=en) [Get a Demo](https://www.pricebeam.com/demo?hsLang=en) [Webinars](https://www.pricebeam.com/resources?hsLang=en) [Downloads](https://www.pricebeam.com/resources?hsLang=en) [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) Copyright © 2026 by PriceBeam. All Rights Reserved ![](https://dc.ads.linkedin.com/collect/?pid=32758&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=32758&fmt=gif) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "caption" : { "@type" : "MediaObject", "contentUrl" : "https://www.pricebeam.com/media-transcripts/185287914034/en.vtt", "inLanguage" : "en", "name" : "en Captions" }, "contentUrl" : "https://stream.mux.com/j5vVygn00x3UQCaCd01j1YnEvBiF8bysonKoejrgVZqeQ/capped-1080p.mp4", "dateModified" : "2025-06-04T10:52:01.710Z", "duration" : "PT2M30.303S", "height" : 1080, "name" : "PriceBeam Company Video 2025 - Final", "thumbnailUrl" : "https://2519095.fs1.hubspotusercontent-na1.net/hubfs/2519095/PriceBeam%20Company%20Video%202025%20-%20Final.mp4/medium.jpg?t=1749034321710", "uploadDate" : "2025-01-23T15:07:18.825Z", "width" : 1920 } ``` ```json { "@context" : "http://schema.org", "@type" : "Organization", "contactPoint" : [ { "@type" : "ContactPoint", "contactType" : "sales", "telephone" : "+44 207 081 2770" } ], "name" : "PriceBeam", "sameAs" : [ "https://www.facebook.com/pricebeam", "https://www.linkedin.com/company/pricebeam", "https://twitter.com/pricebeam", "https://www.youtube.com/c/pricebeam" ], "url" : "https://www.pricebeam.com" } ```