This is PriceBeam
PriceBeam brings decades of pricing experience and know-how to customers who want to take the guesswork out of pricing. PriceBeam is all about helping companies improve their pricing by taking the guesswork out of what the prices should be. We scientifically survey and analyze customers’ willingness to pay and use this to offer insights as well as suggested actions for how to price.
Global, but Local
From the outset, PriceBeam has been created as a global enterprise with representation around the world. PriceBeam provides market research about customers' willingness-to-pay in 127 countries.
Pricing is our Mission
The team boasts experienced pricing industry veterans with decades of experience in helping companies around the world manage and optimize their prices and price structures.
Consumer and Customer Centric
PriceBeam offers superior, cost-efficient, and fast pricing research to a variety of industries, including consumer goods, consumer services, startups and entrepreneurs, and investors.
For as long as commerce has existed, producers/merchants have tried answer a question of great importance: What Price should I charge for my products/services? Getting the answer right is critical. Set the price too high, and you will chase away customers who would have been interested in buying.
Set the price too low and you will leave money on the table, selling yourself and your work short. To complicate matters further, the willingness-to-pay for your products varies from customer to customer and over time. To solve this problem, companies have come up with a number of methods to set their prices: maybe I could set my price to the costs of production + a certain mark-up? Maybe I could set the same price as my competitors? These methods are default practice in most industries, yet these methods are false friends and ultimately fall short. Why? Because at no point do they take into consideration the customer and his willingness-to-pay. Over the past decades, academics have combined statistics, economics and psychology to develop value-based pricing techniques to extract this information from customers, allowing the setting of truly optimal prices.
However, until now, these value-based pricing techniques have been unavailable to most companies because of the complexity, costs and time involved. Therefore we saw the need to develop PriceBeam: the one stop shop solution to all your pricing insights needs. Available as a Cloud-based solution/software, PriceBeam allows you to easily & quickly develop pricing research to uncover the willingness-to-pay of your customers for your product/service.
Our Corporate Values
Customer-focused Entrepreneurship Global value Innovation is key