Willingness-to-Pay Research

PriceBeam Willingness-to-Pay Research

Willingness-to-Pay Research

Do you know how much customers are willing to pay for your product? Are some customer segments willing to pay more than others? What should be the price be for a product you are about to launch? With PriceBeam's Willingness-to-pay research you can quickly research what your customers really are willing to pay for a product or service in a given market.

Solve different pricing challenges:

  • Setting the right price, instead of using guesswork.
  • Implementing price increases more effectively.
  • Setting prices for new products
  • Optimizing prices across customer segments.

How Much are Customers Willing to Pay?

PriceBeam's Willingness-to-Pay Research identifies the optimal price point, based on science-backed market research. One of the key outputs is a chart like the one on the right, showing the market's expected response on both quantity and revenue. The optimal price points are where the curves peak.

  • Run the analysis in a single market or across multiple countries
  • Run it in 109 countries world-wide.
  • Get results for the overall market or broken down by customer segment.
WtP Optimization
Willingness-to-Pay by Segment

Understand Differences by Segment

Run analyses by customer segment and identify what customer segments are willing to pay a higher price. Use this to specifically target those segments, and improve the overall, average price.

Feature Value Matrix

Feature Value Matrix

Understand consumers’ willingness-to-pay for different product features and use such insights to optimize your product offering through add-ons and identification of salient features wanted by your target customers.

With PriceBeam´s Feature Value Matrix you can identify for which of your product features or benefits are customers willing to-pay, and how much. Understanding customer value of such attributes is essential in order to customize your product as necessary, wherever there is a potential fit. This is crucial to drive sales up, through attraction of target audience and additional features, as well cutting down on losses from features that aren’t valued.

Available in 109 Countries

Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Comparative Willingness-to-Pay

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.


PriceBeam solutions can solve different types of pricing challenges.

Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service.

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product

Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment.

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new product

Business-to-Business Package

Understand what willingness-to-pay among business customers

  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

17 Marryat Road, London SW19 5BB, United Kingdom