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PriceBeam RGM Pulse Survey 2026

Help set the 2026 benchmark for Pricing and Revenue Growth Management.

Pricing and RGM teams are operating under tighter margins, greater volatility, and increasing organisational complexity.

The PriceBeam RGM Pulse Survey 2026 brings together senior decision-makers across consumer industries to establish a clear benchmark of how Pricing and RGM teams work today, and where they are focusing next.

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Why Take Part?

Your participation helps shape a shared, credible view of how Pricing and RGM are evolving across regions and industries.

By taking part, you contribute to an industry benchmark that:

  • Compares RGM maturity, ownership, and ways of working.

  • Highlights common challenges Pricing and RGM teams face.

  • Surfaces priorities and focus areas for 2026.

Prefer to Follow the Outcomes Rather than Participate?

Time is tight, and not every team can commit to a full survey. If that’s the case, you can still stay ahead. By registering your interest, you’ll receive the benchmark findings as soon as they’re published, giving you early visibility into how leading Pricing and RGM teams are structuring decisions, investing resources, and setting priorities for 2026.
 
You’ll also get access to the full report and an invitation to a live debrief session via webinar or podcast. In that session, we’ll walk through the results, highlight the most critical insights, and discuss what they mean for margin protection, assortment strategy, and promotional planning under real market pressure.
 

Register your details to receive the findings and join the discussion when results are shared.

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What the Survey will Reveal about Pricing and RGM

Pricing and Revenue Growth Management decisions span pricing strategy, portfolio and Price Pack Architecture, promotions or trade-offs, and access decisions. This survey examines how those decisions are made in practice, across industries and regions.

It looks at decision ownership, ways of working, data and tools, and the trade-offs teams face under real market pressure. By focusing on leaders who approve or influence pricing, portfolio, pack, promotion, or access decisions, the survey captures a realistic view of how Pricing and RGM operate today, and where priorities and capabilities are shifting for 2026.

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Pricing RIGHT
 

From Responses to Benchmark

Responses are combined to create an industry benchmark, not individual assessments. The data is analysed in aggregate to compare RGM maturity, decision ownership, tools, and workflows across regions and consumer industries.

The findings will inform the final report and the sessions where we walk through the results. They will be used to highlight common challenges, emerging priorities, and practical focus areas for Pricing and RGM teams heading into 2026. No individual or company-level data is disclosed.

What you Receive
 

By taking part in the PriceBeam RGM Pulse Survey 2026, you will receive early access to the findings once the benchmark is published. This includes the main insights on how Pricing and RGM teams are organised, where they are investing, and what priorities are shaping decisions going into 2026.

Participants will also be invited to a de-briefing session where we walk through the results and discuss what they mean in practice. In addition, all participants are entered into a prize draw, with prizes of €500, €250, and five prizes of €50.

Terms and conditions apply, see full details here: Prize Draw Terms and Conditions.
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Who Should Participate

This survey is for leaders who approve or influence pricing, portfolio, pack, promotion, or access decisions.

Company scope: Manufacturers and brands with USD 50M+ annual revenue qualify. Retailers with category responsibility qualify regardless of company size.

Pricing and Revenue Growth leaders

RGM and Pricing professionals responsible for pricing strategy, price setting, portfolio choices, and overall revenue performance.

Commercial and sales decision-makers

Commercial, Sales Finance, Trade, or Sales Strategy leaders who shape price execution, promotions, trade-offs, and access decisions.

Category, shopper, and retail leaders

Category Management, Shopper, Retail Buying, and Category roles that influence assortment, price ladders, and promotional decisions at category level.

Brand, marketing, and insights with decision influence

Brand, Marketing, Insights, or Analytics professionals who support or influence pricing, promotion, or Price Pack Architecture decisions through consumer, shopper, or performance insights.

RGM Pulse 2026 (3)
 

Survey Details

The survey takes around 10 to 12 minutes to complete and is designed to be straightforward and focused. It is delivered online, optimised for mobile and desktop, and available in English only.

The questions cover key areas of Pricing and Revenue Growth Management, including pricing strategy, portfolio and Price Pack Architecture, promotions or trade effectiveness, data and tools, KPIs, and priorities for 2026. The survey uses minimal branching to ensure a smooth and efficient experience.

Industries Represented in the Benchmark

FMCG/CPG

Food  and Beverages

Healthcare

Beauty and Personal Care

Household and Home Care

Consumer Durables and Appliances

 

Consumer Electronics

 

 

Frequently Asked Questions

How long does the survey take?

The survey takes around 10 to 12 minutes to complete.
It is designed to be concise and focused, with approximately 28 to 32 questions, and minimal branching so you can complete it in one sitting.

Who should participate?

The survey is intended for professionals who approve, recommend, or strongly influence Pricing and Revenue Growth Management decisions.

This includes roles such as RGM, Pricing, Commercial or Sales Finance, Trade or Sales Strategy, Category or Shopper, and Retail Buying.
Brand, Marketing, and Insights or Analytics roles are also welcome, provided they influence pricing, promotion, or Price Pack Architecture decisions.

Manufacturers and brands with USD 50M+ annual revenue qualify. Retailers with category responsibility qualify regardless of company size.

What topics does the survey cover?

The survey focuses on how Pricing and RGM decisions are made in practice, not theory.

Key topics include:

  • Ownership and ways of working across Pricing and RGM

  • Pricing strategy and methods

  • Portfolio and Price Pack Architecture

  • Promotions, trade effectiveness, or access dynamics

  • Data, tools, and integration

  • Market conditions and external pressures

  • Channels and ecommerce

  • KPIs, outcomes, and priorities for 2026

What do participants receive?

Participants receive:

  • Early access to the findings

  • An invitation to a de-briefing session covering the key results

  • Entry into a prize draw

    • 1st prize: €500

    • 2nd prize: €250

    • 5 prizes of €50

You can also choose to register interest to receive the results without completing the survey.

How will the results be shared?

Results will be shared through:

  • A written report

  • A webinar or podcast where the findings are discussed and interpreted

All outputs focus on aggregated insights by region, industry, and role.

How is my data used?

All responses are treated as strictly confidential.

  • Data is analysed and reported in aggregate only

  • No individual responses or company names are disclosed

  • Insights are used solely for research, benchmarking, and thought leadership purposes

You can opt out of future communications at any time.

Is this survey sales-related?

No.
The survey is designed as an independent industry benchmark. It is not a product pitch and does not require any commercial follow-up

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