--- title: RGM Data Lake - Prescriptive Analytics description: Unlock the power of prescriptive analytics to drive data-backed decisions, boost efficiency, and minimize risk. image: https://www.pricebeam.com/hubfs/AI-Generated%20Media/Images/An%20image%20of%20the%20RGM%20Data%20Lake%20Plans%2c%20showing%20options%20for%20Individual%2c%20Team%2c%20Company%2c%20and%20Corporate%20plans%20with%20varying%20features%20such%20as%20RGM%20Insights%2c%20Bu.jpeg --- [Skip to content](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics#main-content) - [English](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics) - [Español](https://www.pricebeam.com/es/data-lake-rgm-analisis-prescriptivo) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research?hsLang=en) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay?hsLang=en) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay?hsLang=en) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes?hsLang=en) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study?hsLang=en) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization?hsLang=en) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced?hsLang=en) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization?hsLang=en) - [Core / Basic Survey](https://www.pricebeam.com/core-study?hsLang=en) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff?hsLang=en) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis?hsLang=en) - [RGM Study](https://www.pricebeam.com/revenue-growth-management?hsLang=en) - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion?hsLang=en) - [RGM Study - Ultra](https://www.pricebeam.com/revenue-growth-management-ultra?hsLang=en) - [Concept Test](https://www.pricebeam.com/concept-test?hsLang=en) - [Claims Test](https://www.pricebeam.com/claims-test?hsLang=en) - [Product Variant Test](https://www.pricebeam.com/product-variant-test?hsLang=en) - [FAQ](https://www.pricebeam.com/faq?hsLang=en) RGM Data Lake - [RGM Data Lake](https://www.pricebeam.com/rgm-data-lake?hsLang=en) - [Prescriptive Analytics](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics) - [Stakeholder Communication](https://www.pricebeam.com/rgm-data-lake-stakeholder-communication?hsLang=en) - [Data Integration](https://www.pricebeam.com/rgm-data-lake-data-integration?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-data-lake-faq?hsLang=en) Simulation & Optimization - [RGM Optimizer & Simulator](https://www.pricebeam.com/rgm-optimizer-simulator?hsLang=en) - [AI: Virtual Customer Modelling](https://www.pricebeam.com/ai-virtual-customers?hsLang=en) - [RGM Simulation](https://www.pricebeam.com/rgm-simulation?hsLang=en) - [Prescriptive Optimization](https://www.pricebeam.com/rgm-prescriptive-optimization?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq?hsLang=en) - Industries & Challenges Industries - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing?hsLang=en) - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing?hsLang=en) - [Beverages](https://www.pricebeam.com/beverage-pricing?hsLang=en) - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing?hsLang=en) - [Apparel](https://www.pricebeam.com/apparel-pricing?hsLang=en) - [Home Care](https://www.pricebeam.com/home-care-pricing?hsLang=en) - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing?hsLang=en) - [Food Products](https://www.pricebeam.com/food-products-pricing?hsLang=en) - [Pet Food](https://www.pricebeam.com/pet-food-pricing?hsLang=en) - [DIY & Home Improvement](https://www.pricebeam.com/diy-pricing?hsLang=en) - [Consumer Services](https://www.pricebeam.com/consumer-services-pricing?hsLang=en) - [Media & Publishing](https://www.pricebeam.com/media-and-publishing-pricing?hsLang=en) - [Hotels & Hospitality](https://www.pricebeam.com/hospitality-pricing?hsLang=en) - [Subscription Services](https://www.pricebeam.com/subscription-services-pricing?hsLang=en) - [Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing?hsLang=en) - [Memberships](https://www.pricebeam.com/membership-pricing?hsLang=en) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing?hsLang=en) - [Retail](https://www.pricebeam.com/retail-pricing?hsLang=en) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing?hsLang=en) - [Events](https://www.pricebeam.com/event-pricing?hsLang=en) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing?hsLang=en) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing?hsLang=en) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics?hsLang=en) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing?hsLang=en) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing?hsLang=en) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing?hsLang=en) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights?hsLang=en) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing?hsLang=en) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing?hsLang=en) - [Automotive](https://www.pricebeam.com/automotive-pricing?hsLang=en) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing?hsLang=en) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products?hsLang=en) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing?hsLang=en) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing?hsLang=en) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing?hsLang=en) - [Price Segmentation](https://www.pricebeam.com/price-segmentation?hsLang=en) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing?hsLang=en) - [International Pricing](https://www.pricebeam.com/international-pricing?hsLang=en) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs?hsLang=en) - [Price Optimization](https://www.pricebeam.com/price-optimization?hsLang=en) - [Price Increases](https://www.pricebeam.com/price-increase-management?hsLang=en) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy?hsLang=en) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing?hsLang=en) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing?hsLang=en) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing?hsLang=en) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing?hsLang=en) - [Value Communication](https://www.pricebeam.com/value-communication?hsLang=en) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing?hsLang=en) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing?hsLang=en) - Plans - [Plans overview](https://www.pricebeam.com/plans?hsLang=en) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans?hsLang=en) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans?hsLang=en) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker?hsLang=en) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot?hsLang=en) - Resources - [Webinars](https://www.pricebeam.com/resources?hsLang=en) - [Blog](https://blog.pricebeam.com?hsLang=en) - [Case Studies](https://www.pricebeam.com/customer-case-studies?hsLang=en) - [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026?hsLang=en) - About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg)     # Prescriptive RGM Analytics Prescriptive analytics provides best-practice analyses and reports based on data from pricing research, sales data, customer and product data, sell-out data, and much more. Using PriceBeam's extensive experience across a variety of industries, the RGM Analytics offers predictive and actionable insights, that can be shared with company stakeholders in a series of dashboards and reports. [Book a demo](https://www.pricebeam.com/demo?hsLang=en) [See our Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) ![RGM Prescriptive analytics](https://www.pricebeam.com/hubfs/Page_Promo_lab__or_enhanced__1_-removebg-preview.png "RGM Prescriptive analytics") ## Strategic Advantages For businesses, this means making strategic decisions that are data-driven, leading to improved efficiency, increased profitability, and minimized risk.  ![RGM Prescriptive Analytics Example](https://www.pricebeam.com/hubfs/Website%20-%20Square%20image%20(2).png) ![RGM Prescriptive Analytics Example](https://www.pricebeam.com/hubfs/Website%20-%20Square%20image%20(1)-1.png) ![RGM Prescriptive Analytics Example](https://www.pricebeam.com/hubfs/1-Apr-26-2024-09-47-38-6643-AM.png) ![RGM Prescriptive Analytics Example](https://www.pricebeam.com/hubfs/2-4.png) ## How Does Prescriptive Analytics Work? ## Integration of Multiple Data Sources Combining the already powerful insights and data points from PriceBeam's predictive market research with product master data, internal sales data, external POS sell-out data, and more, the RGM analytics suite offers up-to-date suggestions that are relevant to current market conditions. ![Data Integration](https://www.pricebeam.com/hs-fs/hubfs/AI-Generated%20Media/Images/An%20image%20of%20the%20RGM%20Data%20Lake%20Plans%2c%20showing%20options%20for%20Individual%2c%20Team%2c%20Company%2c%20and%20Corporate%20plans%20with%20varying%20features%20such%20as%20RGM%20Insights%2c%20Bu.jpeg?width=1792&height=1024&name=An%20image%20of%20the%20RGM%20Data%20Lake%20Plans%2c%20showing%20options%20for%20Individual%2c%20Team%2c%20Company%2c%20and%20Corporate%20plans%20with%20varying%20features%20such%20as%20RGM%20Insights%2c%20Bu.jpeg) ![Price opportunity graph](https://www.pricebeam.com/hs-fs/hubfs/Screenshot%202024-01-17%20102759.png?width=1884&height=886&name=Screenshot%202024-01-17%20102759.png) ## Identification of Opportunities It uses sophisticated reports to pinpoint pricing opportunities and revenue issues across different markets, countries, and product categories, suggesting optimal actions. ## Automated Reporting Tools Data is made easily accessible through automated dashboards and report catalogues, enabling quick decision-making based on the latest insights. ![PriceBeam platform images](https://www.pricebeam.com/hs-fs/hubfs/Untitled%20design%20(10)%20(1).png?width=600&height=300&name=Untitled%20design%20(10)%20(1).png) ![customized reports](https://www.pricebeam.com/hs-fs/hubfs/Longer%20Website%20banners%20(5).png?width=1200&height=600&name=Longer%20Website%20banners%20(5).png) ## Customization and Flexibility Users with an enterprise plan can customize reports, tailoring prescriptive recommendations to better fit specific business needs and strategies. ### RGM Data Lake - Prescriptive Analytics Plans Find a plan to suit your business needs. [See our Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. [facebook-f icon](https://www.facebook.com/pricebeam) [Follow us on LinkedIn](https://www.linkedin.com/company/pricebeam) [twitter icon](https://twitter.com/pricebeam) [Follow us on Instagram](https://www.instagram.com/pricebeam) [Follow us on YouTube](https://www.youtube.com/c/pricebeam) **Company** [About](https://www.pricebeam.com/about?hsLang=en) [Careers](https://www.pricebeam.com/careers?hsLang=en) [Press Resources](https://www.pricebeam.com/press?hsLang=en) [Partners](https://www.pricebeam.com/partners?hsLang=en) [Contact Us](https://www.pricebeam.com/contact?hsLang=en) [Terms](https://www.pricebeam.com/terms?hsLang=en) [Prize Draw Terms](https://www.pricebeam.com/prize-draw-terms?hsLang=en) [Privacy](https://www.pricebeam.com/privacy?hsLang=en) **Resources** [Blog](https://blog.pricebeam.com?hsLang=en) [Get a Demo](https://www.pricebeam.com/demo?hsLang=en) [Webinars](https://www.pricebeam.com/resources?hsLang=en) [Downloads](https://www.pricebeam.com/resources?hsLang=en) [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) Copyright © 2026 by PriceBeam. 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