Revenue Growth Management Ultra

RGM Ultra combines three studies: Promotion Lab, Comparative Willingness to Pay, and Value Attributes.

In the Promotion Lab, explore varied promotional mechanisms, products, and channels to pinpoint the best offerings and identify customer-preferred choices. Comparative Willingness to Pay helps assess entry prices for new products and identify price adjustment opportunities. Value Attributes, also known as choice-based conjoint, delve into testing various attributes and levels, revealing primary drivers for consumer purchasing decisions.

Creating Appealing Offers for Customers

RGM Ultra helps businesses overcome the challenge of figuring out what products and promotions customers like the most. By using Promotion Lab, it tests different options to find the most attractive offerings, making it easier to create deals that customers love.

Setting the Right Prices for New Products

Determining the right prices for new products can be tricky, but RGM Ultra's Comparative Willingness to Pay makes it simpler. It helps businesses pick entry prices that customers find reasonable, ensuring a good start in the market.

Understanding What Drives Customer Purchases

Knowing what makes customers choose one product over another can be puzzling. RGM Ultra's Value Attributes study tackles this challenge, testing various features to understand what really matters to customers when they buy a product.

Optimizing Product Range and Features

Figuring out the best mix of products and features can be tough. RGM Ultra addresses this challenge by combining studies that test different aspects, helping businesses optimize their product range and features to better match what customers want.

Enhanced Product Offerings:

RGM Ultra combines three studies to explore various promotional options, assess entry prices for new products, and understand what drives customer choices. This comprehensive approach helps businesses pinpoint the best offerings, ensuring products align with customer preferences.

Smart Pricing Decisions:

With Comparative Willingness to Pay, RGM Ultra helps businesses assess entry prices for new products and identify opportunities for price adjustments. This study aids in making smart pricing decisions, ensuring products are competitively priced, and adjusting prices where needed.

Deeper Consumer Insight:

Value Attributes, also known as choice-based conjoint, delves into testing different product attributes to understand what truly matters to consumers. This provides businesses with deeper insight into consumer preferences, allowing for more informed decisions in product development and marketing.

Comprehensive Consumer Understanding:

By combining Promotion Lab, Comparative Willingness to Pay, and Value Attributes, RGM Ultra offers a comprehensive analysis. This in-depth understanding of consumer preferences empowers businesses to tailor their strategies effectively, meeting the needs and desires of their target audience.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

You define the target market and describe the product.
PriceBeam finds the right respondents in each of the markets.
Run single-market assessments.
Run and compare results between countries, as part of international launches or price increases.