Revenue Growth Management Promotion

Selecting the Best Deals for Customers

Businesses often face the challenge of figuring out which promotions and products will appeal most to customers. RGM Promotion, with its Promotion Lab component, helps solve this challenge by testing different options to identify the most attractive offerings that customers love.

Setting the Right Prices for New Products

Setting prices for new products can be tricky. RGM Promotion's Comparative Willingness to Pay tackles this challenge by helping businesses choose entry prices for new products that customers find reasonable, ensuring a better start in the market.

Understanding What Packaging Works Best

Knowing which packaging concepts customers prefer is crucial. With Comparative Willingness to Pay, RGM Promotion addresses this challenge, allowing businesses to test and choose packaging that adds value and resonates positively with customers.

Deciding When and How Much to Increase Prices

Businesses often struggle with deciding when and how much to increase prices. RGM Promotion's Comparative Willingness to Pay helps tackle this challenge by identifying suitable opportunities for price adjustments, ensuring a balanced approach that aligns with customer expectations and market dynamics.

Maximizing Earnings:

Employing this strategic methodology helps businesses optimize how they set prices, run promotions, and select products to ensure the most effective approach for maximizing overall earnings.

Smart Pricing and Deals:

Through RGM, companies can intelligently determine appropriate product prices and run promotions that resonate with customers. Striking a balance between value and revenue, businesses can offer attractive deals without compromising profitability.

Customer-Centric Decisions:

Conducting this study aids businesses in understanding customer preferences. By analyzing market trends and customer behavior, companies can make decisions that prioritize customer satisfaction, aligning pricing, promotions, and product offerings with customer preferences.

Staying Competitive in the Market:

Utilizing this methodology allows businesses to closely monitor competitors' actions. By staying informed about the competitive landscape, companies can make strategic decisions that keep them ahead and flourish in the market.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

You define the target market and describe the product.
PriceBeam finds the right respondents in each of the markets.
Run single-market assessments.
Run and compare results between countries, as part of international launches or price increases.