Retail Pricing

Challenges in Retail Pricing

Pricing FMCG/CPG has long been one of PriceBeam’s primary areas of expertise. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer brands have a winning pricing strategy. Thus, the demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.

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One of the most vexing challenges faced by FMCG/CPG firms is setting one price that unifies all internal objectives: one price that simultaneously boosts top-line growth, is aligned with the brand positioning, and increases penetration and growth. Our pricing solution addresses this challenge by using data and statistics to find a price that does just that. And it works every time. PriceBeam has worked with companies from a broad range of industries, and we apply the best practices from all industries when we help FMCG/CPG firms optimize their pricing. In that way, we continuously improve and innovate our current pricing method, making sure it stays ahead of the game and is adjusted to prevailing industry trends.

  • Price Positioning & Strategy
  • New Product Pricing
  • Market Launch Pricing
  • Value Communication
  • Price Increase Implementation
  • International Pricing

Price Positioning & Strategy

Unify creative technology company providing key digital services. Focused on helping our clients to build a successful business on web and mobile.

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24 Hours Support

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Instant Results

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Guaranteed Income

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New Product Pricing

Unify creative technology company providing key digital services. Focused on helping our clients to build a successful business on web and mobile.

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24 Hours Support

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Instant Results

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Guaranteed Income

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Market Launch Pricing

Unify creative technology company providing key digital services. Focused on helping our clients to build a successful business on web and mobile.

Best Index Funds

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24 Hours Support

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Instant Results

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Guaranteed Income

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Value Communication

Unify creative technology company providing key digital services. Focused on helping our clients to build a successful business on web and mobile.

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Best Index Funds

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24 Hours Support

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Instant Results

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Guaranteed Income

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Price Increase Implementation

Unify creative technology company providing key digital services. Focused on helping our clients to build a successful business on web and mobile.

Best Index Funds

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24 Hours Support

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Instant Results

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Guaranteed Income

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International Price Management

Unify creative technology company providing key digital services. Focused on helping our clients to build a successful business on web and mobile.

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Best Index Funds

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24 Hours Support

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Instant Results

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Guaranteed Income

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How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.

Analyze

We collect and analyze the data.

Report

We report the analysis and conclusions to you in our cloud-based solution.

Why You Should Choose PriceBeam

We are a creative studio focusing on culture, luxury, editorial & art. Somewhere between sophistication and simplicity.

Creative ideas

We strive to embrace and drive change in our industry which allows us to keep our clients relevant.

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Excellent features

We strive to embrace and drive change in our industry which allows us to keep our clients relevant.

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Fully responsive

We strive to embrace and drive change in our industry which allows us to keep our clients relevant.

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Clean code

We strive to embrace and drive change in our industry which allows us to keep our clients relevant.

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Extensive documentation

We strive to embrace and drive change in our industry which allows us to keep our clients relevant.

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Modern design

We strive to embrace and drive change in our industry which allows us to keep our clients relevant.

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Contact us at support@htmlstream.com or give us a call +44 (35) 77 3892

Unify creative technology company providing key digital services and focused on helping our clients to build a successful business on web and mobile.

Case Study

Package of the year

This is where we sit down, grab a cup of coffee and dial in the details. Understanding the task at hand and ironing out the wrinkles is key. Whether through commerce or just an experience to tell your brand's story, the time has come to start using development languages that fit your projects needs.

Whether through commerce or just an experience to tell your brand's story, the time has come to start using development languages that fit your projects needs. The time has come to bring those ideas and plans to life. This is where we really begin to visualize your napkin sketches and make them into beautiful pixels. We get it, you're busy and it's important that someone keeps up with marketing and driving people to your brand. We've got you covered. Working together on the daily requires each individual to let the greater good of the team’s work surface above their own ego.

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Client:

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Challenges:

Further Reading

Willingness to pay

Learn how to use WtP when optimizing prices in consumer goods industries.

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Lifecycle Pricing

Differentiated pricing strategies from cradle to grave of the product lifecycle.

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Brand Health

Assess the brand's health through willingness-to-pay research. Do you have pricing power?

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High-low pricing

Supporting the pricing strategy of high-low prices, supported by market research facts.

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Price segmentation

Segment the market and determine willingness-to-pay for each segment. Exploit insights into consumers willing to pay a premium price.

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About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

2 Glendale Drive, London SW19 7BG, United Kingdom