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Ranking Analysis MaxDiff

PriceBeam's Ranking Analysis (MaxDiff), based on the industry-standard method of MaxDiff. Ranking Analysis is a powerful research technique used to measure the preference or importance of various attributes, features, or items. In new product development, it can be used to identify the most valued features, refine concepts, and optimize marketing messages. 

PriceBeam Ranking Analysis is part of the PriceBeam RGM360 Solution

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Ranking Analysis

What is Ranking Lab?

Ranking Lab (MaxDiff) helps understand consumers’ preferences for a product as a whole or product features (Flavour, Packaging, Brands, etc.) by comparing them and providing expert out-of-the-box analysis.​ PriceBeam’s Ranking Lab study is based on the popular scientific methodology of Choice-Based Conjoint testing a single Attribute (Brand, Flavours, etc.) across a variety of levels / options, e.g.: Original, Cherry, Banana flavours, etc..

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Traditional vs MaxDiff

MaxDiff is an effective survey research technique used to measure the relative importance or preference of various items within a set. Unlike traditional rating scales, which can suffer from biases and inconsistent responses, MaxDiff requires respondents to identify the most and least preferred items from subsets presented in each question. This method forces respondents to make clear trade-offs, resulting in more accurate and reliable data that truly reflects consumer preferences.

Who an RL study is for?

Innovation Teams:

MaxDiff helps innovation teams understand which features, attributes, or benefits customers value the most and ensure the product development process is aligned.

Marketing Teams:

MaxDiff helps marketing teams create targeted messaging and more effective product positioning by focusing on the attributes that matter most to the audience.

Industries that benefit from Ranking Lab:

FMCGs/CPG

Beverages

Apparel

Cosmetics

Home Care

Food

Pet Food

 

Consumer Electronics

 

Achieve your RGM goals

Holistic Approach to RGM

PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue.


Advanced Insights

Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues.

Speedy Global Delivery

Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets.

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