Companies that sell to multinational clients or sell their products globally will have to decide how to price their product in each market. Purchase power, needs, and preferences differ between countries and so does willingness to pay for a given product or service; to maximize profit, pricing research must be conducted for each market.
Chances are that a multinational client will not be happy with receiving different list prices for different countries; either the client will buy the product in the cheaper country, and subsequently transport it to other markets, or he will demand that he gets the same, low price in all markets. Therefore, price differences should be exercised through the discounts granted; and to discount right, willingness to pay research is required.
How Does It Work?
PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.
Define offering & target market
You describe your product/service on our cloud-based platform. You also define the target market to research.
Create Market Research
We add all the research details, statistical setup, etc. so you don't have to worry about it.
Conduct Market Research
We collect responses about the given product/service in the defined target market.
Analysis & Results
The results are aggregated, analyzed and presented in our cloud-based solution.
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