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Discounting and promotions are prevalent in most industries. Running a promotion or giving a discount can, when done properly, deliver incremental sales or help gain access to new customers. With PriceBeam's Willingness-to-pay research, you can quickly research what your customers are willing to pay for a product or service in a given market.
PriceBeam Promotion Lab


Challenges it Solves 


Understanding Promotional Mechanisms

PriceBeam's Promotion Lab identifies customers' reactions to different promotional options, with or without discounts. 

Promotional mechanisms

Understanding Differences by Segments

Promotion Lab study enables you to run analyses by customer segment and identify what customer segments react favorably to what promotional mechanisms. Improve overall revenue by understanding what promotion to target each segment with.

Benefits of Promotion Lab

Promotion Lab enables you to ask your customers what promotions will work well and what type of discount will resonate with the target audience.

Facts, Not Guesswork:

By testing real consumers, we look forward, rather than looking in the rear-view mirror of mining historical performance data: essential for new market entry and concept testing in particular.


Results within a week for B2C projects, 2 weeks for B2B projects.


Using a unique mix of price modelling and AI-based simulation of shoppers, we offer cost efficiency vs costly in-market tests.

Knowledge Support:

Negotiation support for trade discussions with your retail partners.Build & improve relevant pricing knowledge by comparing willingness-to-pay across multiple studies.

How Does It Work

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.


Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct market research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.



You describe your product/service on our cloud-based platform. You also define the target market to research.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Available in 127 countries


PriceBeam solutions can solve different types of pricing challenges.

Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service. 

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product
  • Feature item 5

Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment. 

  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new products

Business-to-Business Package

Understand what willingness-to-pay among business customers.

  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel
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Ready to get started?

Book a call with one of our experts and see how we can help.

Webinar: Promotional Pricing

How market insights can help optimize promotional prices, promotional frequency, and much more. 

Watch recording