Promotion & Discount Optimization Lab

PriceBeam Promotion & Discount Optimization Lab

Promotion & Discount Optimization Lab

Discounting and promotions are prevalent in most industries. Running a promotion or giving a discount can, when done properly, deliver incremental sale or help gaining access to new customers. With PriceBeam's Willingness-to-pay research you can quickly research what your customers really are willing to pay for a product or service in a given market.

Solve different pricing challenges:

  • What promotional mechanisms work well and what don't?
  • Predict customer choice based on promotions offered.

What promotional mechanisms work well?

PriceBeam's Promotion Lab identifies customers' reactions to different promotional options, with or without discounts.

  • Run the analysis in a single market or across multiple countries.
  • Run it in 109 countries world-wide.
  • Get results for the overall market or broken down by customer segment.
WtP Optimization
Willingness-to-Pay by Segment

Understand Differences by Segment

Run analyses by customer segment and identify what customer segments react favourably to what promotional mechanisms. Use this to specifically target those segments, and improve the overall revenue.

Available in 109 Countries

Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Comparative Willingness-to-Pay

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

17 Marryat Road, London SW19 5BB, United Kingdom