Promotion & Discount Optimization Lab
Promotion & Discount Optimization Lab
Discounting and promotions are prevalent in most industries. Running a promotion or giving a discount can, when done properly, deliver incremental sale or help gaining access to new customers. With PriceBeam's Willingness-to-pay research you can quickly research what your customers really are willing to pay for a product or service in a given market.
Solve different pricing challenges:
- What promotional mechanisms work well and what don't?
- Predict customer choice based on promotions offered.
Which Promotional Mechanisms Work Well?
PriceBeam's Promotion Lab identifies customers' reactions to different promotional options, with or without discounts.
- Run the analysis in a single market or across multiple countries.
- Run it in 109 countries world-wide.
- Get results for the overall market or broken down by customer segment.
Understand Differences By Segment
Run analyses by customer segment and identify what customer segments react favourably to what promotional mechanisms. Use this to specifically target those segments, and improve the overall revenue.
Available in 127 countries
Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.
- You define the target market and describe the product.
- PriceBeam finds the right respondents in each of the markets.
- Run single-market assessments.
- Run and compare results between countries, as part of international launches or price increases.
How Does It Work
PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.
Define offering & target market
You describe your product/service on our cloud-based platform. You also define the target market to research.
Conduct Market Research
We collect market research for the given product/service in the defined target market.
Analyze
We collect and analyze the data.
Report
We report the analysis and conclusions to you in our cloud-based solution.