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Promotion & Discount Optimization Lab

The Promotion Lab study allows you to test the efficiency of various price-related promotional mechanisms to identify the best offers for the customer and determine which choices are most popular.​
 
PriceBeam Promotion Optimization is part of the PriceBeam RGM360 Solution
 
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Promotion Lab

What is a Promo Lab Study?

Promotion Lab will enable customers to compare promotion effectiveness across all products tested and identify the optimal Volume, Revenue, and Margin Uplifts across different segments as well as Revenue Uplift vs Rational Price. ​Promotion Lab study is based on two scientific methodologies A/B testing and a simplified Choice-based Conjoint. A/B testing asks respondents to choose among 4 SKUs. Statistical analysis is used afterward to determine which promotion mechanism performs better compared to the baseline.​ Users will gain insight across the overall sample of a market-tested as well as the opportunity to create key segments such as channels, retailers, specific demographic, and more to unlock powerful insight to tailor their pricing strategy accordingly.​

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Challenges it solves

Volume/Revenue/

Margin Uplift

Uncover which promotion mechanism would result in the best revenue uplift compared to baseline.​

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Rational Price-off vs Revenue Uplift

Identify a promotion mechanism (deep discount or low discount) that has the highest revenue uplift. This will be visible across the overall sample as well as any segments with statistical significance. ​

Who is Promo Lab for?

RGM Teams:

Revenue growth teams will benefit from using a Promo Lab to help understand which promotions drive the most incremental sales and profitability.

Insight Teams:

The insights team benefits from a Promo Lab study as it helps reveal price sensitivity, purchasing patterns, and promotion responsiveness

Marketing Teams: 

Marketing teams benefits from a Promo Lab study to help test and refine promotional campaigns, ensuring that messages, offers, and timing are aligned with customer expectations and behavior.

Industries that Benefit from Promo Lab:

 

FMCGs/CPG

Beverages

Apparel

Cosmetics

Home Care

Food

Pet Food

 

Consumer Electronics

 

Veterinary Products

Consumer Goods

Services

Technology

Achieve your RGM goals

Holistic Approach to RGM

PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue.


Advanced Insights

Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues.

Speedy Global Delivery

Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets.

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Book a demo with one of our PriceBeam experts and discover our platform capabilities.

 

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Case studies

Learn how our customers were able to solve their pricing challenges and increase revenue.

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PriceBeam Webinars

Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market Simulation, and much more.

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