--- title: Promotion & Discount Optimization Lab | Pricing Research description: Promotion & discount optimization requires a deep understanding of the customer’s willingness to pay. We help you get that. image: https://www.pricebeam.com/hubfs/collection%20of%20blank%20price%20labels%20on%20white%20background.%20each%20one%20is%20shot%20separately-2.jpeg --- [Skip to content](https://www.pricebeam.com/promotion-optimization#main-content) - [English](https://www.pricebeam.com/promotion-optimization) - [Deutsch](https://www.pricebeam.com/de/promotion-preisgestaltung) - [Español](https://www.pricebeam.com/es/optimizacion-promociones) - [Français](https://www.pricebeam.com/fr/optimisation-promotion) - [Português](https://www.pricebeam.com/pt/promocao-otimizacao) - [Svenska](https://www.pricebeam.com/sv/kampanjoptimering) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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[AI: Virtual Customer Modelling](https://www.pricebeam.com/ai-virtual-customers?hsLang=en) - [RGM Simulation](https://www.pricebeam.com/rgm-simulation?hsLang=en) - [Prescriptive Optimization](https://www.pricebeam.com/rgm-prescriptive-optimization?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq?hsLang=en) - Industries & Challenges Industries - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing?hsLang=en) - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing?hsLang=en) - [Beverages](https://www.pricebeam.com/beverage-pricing?hsLang=en) - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing?hsLang=en) - [Apparel](https://www.pricebeam.com/apparel-pricing?hsLang=en) - [Home Care](https://www.pricebeam.com/home-care-pricing?hsLang=en) - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing?hsLang=en) - [Food Products](https://www.pricebeam.com/food-products-pricing?hsLang=en) - [Pet Food](https://www.pricebeam.com/pet-food-pricing?hsLang=en) - 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[Assortment Pricing](https://www.pricebeam.com/assortment-pricing?hsLang=en) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing?hsLang=en) - Plans - [Plans overview](https://www.pricebeam.com/plans?hsLang=en) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans?hsLang=en) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans?hsLang=en) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker?hsLang=en) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot?hsLang=en) - Resources - [Webinars](https://www.pricebeam.com/resources?hsLang=en) - [Blog](https://blog.pricebeam.com?hsLang=en) - [Case Studies](https://www.pricebeam.com/customer-case-studies?hsLang=en) - [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026?hsLang=en) - About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # Promotion & Discount Optimization Lab The Promotion Lab study allows you to test the efficiency of various price-related promotional mechanisms to identify the best offers for the customer and determine which choices are most popular.​   PriceBeam Promotion Optimization is part of the [PriceBeam RGM360 Solution](https://www.pricebeam.com/rgm360?hsLang=en)   [Book a demo](https://www.pricebeam.com/demo?hsLang=en) [Start a free trial](https://www.pricebeam.com/trial?hsLang=en) ![Promotion Lab](https://www.pricebeam.com/hubfs/Website_images__1280_x_720_px___1080_x_720_px___17_-removebg-preview.png) ## What is a Promo Lab Study? Promotion Lab will enable customers to compare promotion effectiveness across all products tested and identify the optimal Volume, Revenue, and Margin Uplifts across different segments as well as Revenue Uplift vs Rational Price. ​Promotion Lab study is based on two scientific methodologies A/B testing and a simplified Choice-based Conjoint. A/B testing asks respondents to choose among 4 SKUs. Statistical analysis is used afterward to determine which promotion mechanism performs better compared to the baseline.​ Users will gain insight across the overall sample of a market-tested as well as the opportunity to create key segments such as channels, retailers, specific demographic, and more to unlock powerful insight to tailor their pricing strategy accordingly.​ ![Promotion_Lab-removebg-preview](https://www.pricebeam.com/hubfs/Promotion_Lab-removebg-preview.png) ## Challenges it solves ## Volume/Revenue/ ## Margin Uplift Uncover which promotion mechanism would result in the best revenue uplift compared to baseline.​ ![Page_Promo_lab__or_enhanced__1_-removebg-preview-1](https://www.pricebeam.com/hubfs/Page_Promo_lab__or_enhanced__1_-removebg-preview-1.png) ![Promo_lab_-_Measure_uplift_-removebg-preview](https://www.pricebeam.com/hubfs/Promo_lab_-_Measure_uplift_-removebg-preview.png) ## Rational Price-off vs Revenue Uplift Identify a promotion mechanism (deep discount or low discount) that has the highest revenue uplift. This will be visible across the overall sample as well as any segments with statistical significance. ​ ## Who is Promo Lab for? #### RGM Teams: Revenue growth teams will benefit from using a Promo Lab to help understand which promotions drive the most incremental sales and profitability. #### Insight Teams: The insights team benefits from a Promo Lab study as it helps reveal price sensitivity, purchasing patterns, and promotion responsiveness #### Marketing Teams:  Marketing teams benefits from a Promo Lab study to help test and refine promotional campaigns, ensuring that messages, offers, and timing are aligned with customer expectations and behavior. ## Industries that Benefit from Promo Lab:   ### FMCGs/CPG ### Beverages ### Apparel ### Cosmetics ### Home Care ### Food ### Pet Food   ### Consumer Electronics   ### Veterinary Products ### Consumer Goods ### Services ### Technology ## Achieve your RGM goals ##### Holistic Approach to RGM PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue. ##### Advanced Insights Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues. ##### Speedy Global Delivery Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets. ## Resources ![Carousel Ads LinkedIn (6) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(6)%20(1).png) ### Let's get you started Book a demo with one of our PriceBeam experts and discover our platform capabilities.   [Book a demo](https://www.pricebeam.com/demo?hsLang=en) ![Read the story (600 x 600 px)](https://www.pricebeam.com/hs-fs/hubfs/Read%20the%20story%20(600%20x%20600%20px).png?width=800&height=800&name=Read%20the%20story%20(600%20x%20600%20px).png) ### Case studies Learn how our customers were able to solve their pricing challenges and increase revenue. [Read more](https://www.pricebeam.com/customer-case-studies?hsLang=en) ![Carousel Ads LinkedIn (1) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(1)%20(1).png) ### PriceBeam Webinars Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market Simulation, and much more. [Learn more](https://www.pricebeam.com/resources?hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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