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Promotion Lab Enhanced 

Promotion Lab Enhanced (PLE) will give customers the opportunity to test up-price promotion mechanisms and non-price promotion mechanisms to understand the volume uplift of claims (e.g.: #1 soft drink in the US) compared to direct price promotions. Users have the opportunity to test different promotional mechanisms, products, and channels to identify the best offerings for the customer and determine which choices are the most popular. 

PriceBeam Promotion Lab Enhanced is part of the PriceBeam RGM360 Solution

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What is a PLE study?

Understand how consumers respond to price and non-price promotions to accurately predict the optimal promotional strategy to maximize profit, volume, or sales. Promotion Lab study is based on two scientific methodology A/B testing and Choice-based Conjoint. Consumers will be faced with a shelf of up to 6 products with price and non-price promotions and ask to choose a product. 
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Promotion Effectiveness

PLE will enable customers to compare promotion effectiveness across all products tested and identify the optimal Volume, Revenue, and Margin Uplifts across different segments as well as compare Revenue Uplift with Rational Price. Customers will also be able to understand volume uplift and the most appealing / selected non-price promotion helping decide on the best promotional strategy (Price vs Non-Price). ​

Challenges it solves

Promotional Efficiency 

Leverage promotions to highlight unique product features, maintaining premium pricing and brand value. Compare consumer preferences between Price and Non-Price Promo groups to determine the preferred promotional types within each category.​

 

Volume/Revenue/Margin Uplift

Uncover which promotion mechanism would result in the best revenue uplift compared to baseline.​

Targeted Promotional Mechanisms

Discover which promotions resonate with each segment, enabling you to deliver personalized offers to the right segments.

Product Differentiation

PLE study allows businesses to test promotions in a way that emphasizes product differentiation. It helps identify which product features or attributes customers are willing to pay more for.

 

Who is a PLE study for?

RGM Teams: 

Revenue growth teams will benefit from using a Promo Lab Enhanced to help understand which promotions drive the most incremental sales and profitability.

 
 

Insight Teams: 

The insights team benefits from a Promot Lab Enhanced study as it helps reveal price sensitivity, purchasing patterns, and promotion responsiveness

Marketing Teams: 

Marketing teams benefits from a Promo Lab Enhanced study to help test and refine promotional campaigns, ensuring that messages, offers, and timing are aligned with customer expectations and behavior.

 

Industries that benefit from Promo Lab Enhanced:

 

FMCGs/CPG

Beverages

Apparel

Cosmetics

Home Care

Food

Pet Food

 

Consumer Electronics

 

Veterinary Products

Consumer Goods

Services

Technology

Achieve your RGM goals

Holistic Approach to RGM

PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue.


Advanced Insights

Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues.

Speedy Global Delivery

Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets.

Resources

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Let's get you started

Book a demo with one of our PriceBeam experts and discover our platform capabilities.

 

Read the story (600 x 600 px)

Case studies

Learn how our customers were able to solve their pricing challenges and increase revenue.

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PriceBeam Webinars

Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market Simulation, and much more.