A great pricing strategy ultimately aims to do one thing -- set prices that are as close to the customer’s willingness to pay as possible. At PriceBeam, we specialize in doing just this by providing a state-of-the-art pricing research solution that accurately measures the customers’ willingness-to-pay; but at the same time, we also understand that different firms have different needs and options.
Our willingness to pay research can be used for several pricing strategies, the most common being the value-based pricing strategy where prices are simply aligned with willingness to pay.
How Does It Work?
PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.
Define offering & target market
You describe your product/service on our cloud-based platform. You also define the target market to research.
Create Market Research
We add all the research details, statistical setup, etc. so you don't have to worry about it.
Conduct Market Research
We collect responses about the given product/service in the defined target market.
Analysis & Results
The results are aggregated, analyzed and presented in our cloud-based solution.
Let's get you started
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