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Pricing New Products

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What we do

PriceBeam offers said willingness to pay analyses, but unlike traditional pricing research firms, we enable you to do it yourself -- and produce research of the same, high quality. Our research solution is a cloud-based software that automatically collects and analyzes consumer data for your target group, and creates a detailed, interactive willingness to pay curve.

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Pricing New Products

When launching a new product or new product version, the importance of price cannot be understated. Setting the price right will not only make sure that the new product generates as much profit as possible, it will also be of paramount importance to maintaining brand health and positioning the product, both for the new product and other products in the portfolio.

The right price for a new product or product version is one that is aligned with the target group’s willingness to pay. For a new product, this can be daunting as there is no historical data or consumer insight to use for determining this willingness to pay, and moreover, it is difficult to anticipate what target group will value the product the highest, and consequently pay the highest price.

Whitepapers

Optimizing Prices in the Hospitality Industry

A complete guide for hospitality firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download 

7 Secrets to Best Practise Pricing

This is a guide to action. It's a practical description of the pricing techniques used by the best firms in the industry and more importantly, how you can start using the same techniques. 

Free download

Price Optimization for Consumer Goods Firms

A complete guide for Consumer Goods firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download

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