Price Optimization

Most companies do not have fine-tuned prices, and thus, they are losing out on lots of profits. Either they price too high, which means they lose out on sales, or they price too low, which means they lose out on profits; or even worse, customers start suspecting low quality. Regardless of which scenario applies, the solution lies with conducting pricing research of the customer’s willingness to pay.

Armed with willingness to pay research, companies can determine the price points that will optimize either sales, revenue or profits. Often, the answer is surprising! Moreover, sometimes this research will reveal that there are more profitable segments for the product out there; so not only should the price be changed, the product should also be directed at a different target group.

Optimizing Prices in the Hospitality Industry

A complete guide for hospitality firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download

7 Secrets to Best Practise Pricing

This is a guide to action. It's a practical description of the pricing techniques used by the best firms in the industry and more importantly, how you can start using the same techniques.

Free download