Price Optimization

Most companies do not have fine-tuned prices, and thus, they are losing out on lots of profits. Either they price too high, which means they lose out on sales, or they price too low, which means they lose out on profits; or even worse, customers start suspecting low quality. Regardless of which scenario applies, the solution lies with conducting pricing research of the customer’s willingness to pay.

Armed with willingness to pay research, companies can determine the price points that will optimize either sales, revenue or profits. Often, the answer is surprising! Moreover, sometimes this research will reveal that there are more profitable segments for the product out there; so not only should the price be changed, the product should also be directed at a different target group.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Create Market Research

We add all the research details, statistical setup, etc. so you don't have to worry about it.

Conduct Market Research

We collect responses about the given product/service in the defined target market.

Analysis & Results

The results are aggregated, analyzed and presented in our cloud-based solution.

Price Optimization

How Does It Work?

Let's get you started