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What we do

PriceBeam offers said willingness to pay analyses, but unlike traditional pricing research firms, we enable you to do it yourself -- and produce research of the same, high quality. Our research solution is a cloud-based software that automatically collects and analyzes consumer data for your target group, and creates a detailed, interactive willingness to pay curve.

Opinion Leader Series (8)

Price Increase Management 

Most pricing errors are prices that are set too low, and thus, a price increase can be great for profits if done right. A price increase can be tough on some customers, however, and should not be done too often. Therefore, it is important that you get it right the first time, and set a new price you will not need to increase again in the near future. However, there is a fine line that needs to be found if the new price is too high, customers will leave for a competitor.

To find this line, willingness to pay for research is of the essence. It can show you with tremendous accuracy where it is, and more importantly, show you the pain points to watch out for. These pain points are also referred to as price walls: a particular point where even a tiny price change will have a disproportionately large impact on sales. You want your price to be increased to a point where profit is maximized, but you do not hit a price wall.


Optimizing Prices in the Hospitality Industry

A complete guide for hospitality firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download 

7 Secrets to Best Practise Pricing

This is a guide to action. It's a practical description of the pricing techniques used by the best firms in the industry and more importantly, how you can start using the same techniques. 

Free download

Price Optimization for Consumer Goods Firms

A complete guide for Consumer Goods firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download

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