News and Events

News and Events


Wednesday, October 4, 2017

Webinar: Using Willingness-to-Pay Research to Decide Marketing Investments

Making marketing investment decisions can be a daunting tasks, regardless if in developed markets or emerging markets, or for existing or new products. In this webinar we are going to discuss various challenges related to marketing investments, and provide a framework for how willingness-to-pay-research can be used to assess market potential and steer levels of marketing investments.

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With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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