News and Events

News and Events

Monday, July 25, 2022

Webinar on August 16th: Using Consumer Willingness-to-Pay Analytics to Optimize Brand Value

Consumers are adjusting to the next normal and their brand perceptions and sentiments are varying significantly across countries. We see a constant shift in attitudes and behaviors affecting brands and products. Now, more than ever, it is essential to keep track and analyze consumers' willingness to pay in order to succeed in the market.

This Webinar will present ways in which analytics can help you determine which consumers are willing to pay more for your products/ services and how to build brand value accordingly. 

In this PriceBeam webinar you will learn about.

  • Collecting and analyzing information about consumer willingness-to-pay
  • How to use modern analytical tools to segment the consumers along willingness-to-pay
  • Identifying differential value for different offerings or products in the range
  • Consider international differences in WtP, which often varies by 100% or more.
  • Using pricing analytics when setting prices for new products
  • PriceBeam's integrated analytics features 



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With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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17 Marryat Road, London SW19 5BB, United Kingdom