News and Events

News and Events

Wednesday, October 4, 2017

Webinar: Using Willingness-to-Pay Research to Decide Marketing Investments

Making marketing investment decisions can be a daunting tasks, regardless if in developed markets or emerging markets, or for existing or new products. In this webinar we are going to discuss various challenges related to marketing investments, and provide a framework for how willingness-to-pay-research can be used to assess market potential and steer levels of marketing investments.


Tuesday, July 11, 2017

Pricing Thought Leader and Seasoned Executive Jesper Hansson Appointed General Manager of PriceBeam

Chartered to disrupt the way companies set their prices, PriceBeam is proud to announce the appointment of Mr Jesper Hansson as General Manager of the company. Jesper Hansson, originally from Denmark, has spent the last 25 years excelling in various finance, sales, marketing and general management roles in Europe and Asia Pacific. Jesper Hansson is a world-class pricing thought leader and very experienced manager, who has run several organizations successfully across multiple industries.



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With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.


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