News and Events

News and Events

Friday, September 3, 2021

WEBINAR: Revenue Growth Optimization Using Advanced Choice-Model Simulations

Webinar on 30 September 2021

Using Choice-Based market research and modelling, companies can simulate changes to prices, introduction of new products and other market actions. This webinar explores how to collect the consumer insights and then applying them in such simulations.

In this PriceBeam webinar you will learn about:

  • Different choice-based market insight techniques, such as MaxDiff, Choice-Based Conjoint Analysis, and advanced Menu-Based Conjoint Analysis.
  • How to simulate market outcomes using these insights.
  • Tactics and strategies for price increases, product launches and competitive responses.
  • How to make all of the above much simpler using innovative cloud technology

The webinar takes place live on 30 September 2021 at 10am EST / 3pm BST / 4pm CET.

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Friday, September 3, 2021

WEBINAR: Price Optimization in Inflationary Times – Be Guided by Customer Willingness-to-Pay

Webinar on 21 September 2021

In this webinar we look at the inflationary pressures that many companies are currently experiencing, from consumer goods over electronics, services and many more. While it can feel natural to increase sell-out prices when input costs go up, how does one best go about implementing such price increases? Is it possible to identify markets, customer segments or products where customers have higher or lower willingness-to-pay, and thus it might be easier or more difficult to increase prices?

In this PriceBeam webinar you will learn about:

  • Inflationary trends in various markets post-COVID
  • How to measure willingness-to-pay using different techniques.
  • A framework for deciding when and how to apply price increases, not only based on costs increases but rather through consideration of what customers perceive as fair value.

The webinar takes place live on 21 September 2021 at 10am EST / 3pm BST / 4pm CET. 

Read more...

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With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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