--- title: Menu-Based Conjoint Analysis | Pricing Research description: Innovative Conjoint Analysis method designed for markets and businesses based on a menu, or build-your-own. For customizable products, menus, and bundles. image: https://www.pricebeam.com/hubfs/menu-based-conjoint.jpg --- [Skip to content](https://www.pricebeam.com/menu-based-conjoint-analysis#main-content) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # Menu-Based Conjoint   Menu-Based Conjoint (MBC) Analysis, or sometimes Menu-Based Choice Modelling, is a cutting-edge type of conjoint analysis designed for companies that sell products or services where customers choose from a menu. It can be a literal menu, like in restaurants, or a figurative menu like most products with a build-it-yourself approach, e.g. hotels, travel, phone plans, car configurations, event plans, membership options and many more. PriceBeam Menu-Based Conjoint is part of the [PriceBeam RGM360 Solution](https://www.pricebeam.com/rgm360?hsLang=en) [Book a free demo](https://www.pricebeam.com/demo?hsLang=en) [Start a free trial](https://www.pricebeam.com/trial?hsLang=en) ![PriceBeam Menu-Based Conjoint](https://www.pricebeam.com/hubfs/Website_images__1280_x_720_px___1080_x_720_px___12_-removebg-preview.png) ## What is an MBC study? Menu-based conjoint (MBC) analysis is a specialized form of conjoint analysis that excels in studying products or services allowing for consumer customization from a menu of options. Unlike traditional conjoint analysis, where respondents choose from a set of pre-configured options, MBC allows participants to construct their ideal product or service by selecting from a menu of attributes and features. This method is particularly valuable in understanding how consumers make choices when they can mix and match features or components to suit their preferences. This makes it especially relevant for industries such as automotive, electronics, and telecommunications, where products are often sold in customizable configurations. ![Value attributes](https://www.pricebeam.com/hs-fs/hubfs/Value_attributes-removebg-preview.png?width=707&height=353&name=Value_attributes-removebg-preview.png) ![Analytics](https://www.pricebeam.com/hs-fs/hubfs/Analytics-removebg-preview.png?width=707&height=353&name=Analytics-removebg-preview.png) ## Examples of industries using MBC In the Automotive industry, consumers can choose various features and options to build a car that fits their exact requirements. Similarly, in the technology sector, consumers might select specific components and functionalities to create a personalized device. By allowing respondents to make multiple selections, MBC captures a more nuanced picture of consumer preferences and the trade-offs they are willing to make. ## Industries that would benefit from MBC: ### Hospitality ### Beverages ### Automotive ### Services ### Technology ### Food ### Consumer Electronics   ## Achieve your RGM goals ##### Holistic Approach to RGM PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue. ##### Advanced Insights Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues. ##### Speedy Global Delivery Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets. ## Resources ![Carousel Ads LinkedIn (6) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(6)%20(1).png) ### Let's get you started Book a demo with one of our PriceBeam experts and discover our platform capabilities.   [Book a demo](https://www.pricebeam.com/demo?hsLang=en) ![Automotive-1](https://www.pricebeam.com/hs-fs/hubfs/Automotive-1.png?width=800&height=418&name=Automotive-1.png) ### Blog Article  Revolutionizing Automotive Pricing Strategies with Menu-Based Conjoint. [Read more](https://blog.pricebeam.com/revolutionizing-automotive-pricing-strategies-with-menu-based-conjoint-analysis?hsLang=en) ![Carousel Ads LinkedIn (1) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(1)%20(1).png) ### PriceBeam Webinars Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market Simulation, and much more. [Learn more](https://www.pricebeam.com/resources?hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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