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Menu-Based Conjoint

 

Menu-Based Conjoint (MBC) Analysis, or sometimes Menu-Based Choice Modelling, is a cutting-edge type of conjoint analysis designed for companies that sell products or services where customers choose from a menu. It can be a literal menu, like in restaurants, or a figurative menu like most products with a build-it-yourself approach, e.g. hotels, travel, phone plans, car configurations, event plans, membership options and many more.

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PriceBeam Menu-Based Conjoint

What is an MBC study?

Menu-based conjoint (MBC) analysis is a specialized form of conjoint analysis that excels in studying products or services allowing for consumer customization from a menu of options. Unlike traditional conjoint analysis, where respondents choose from a set of pre-configured options, MBC allows participants to construct their ideal product or service by selecting from a menu of attributes and features.

This method is particularly valuable in understanding how consumers make choices when they can mix and match features or components to suit their preferences. This makes it especially relevant for industries such as automotive, electronics, and telecommunications, where products are often sold in customizable configurations.

Value attributes
Analytics

Examples of industries using MBC

In the Automotive industry, consumers can choose various features and options to build a car that fits their exact requirements. Similarly, in the technology sector, consumers might select specific components and functionalities to create a personalized device. By allowing respondents to make multiple selections, MBC captures a more nuanced picture of consumer preferences and the trade-offs they are willing to make.

Industries that would benefit from MBC:

Hospitality

Beverages

Automotive

Services

Technology

Food

Consumer Electronics

 

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Blog Article 

Revolutionizing Automotive Pricing Strategies with Menu-Based Conjoint.

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