Hospitality Pricing

Hospitality Pricing

The demand for hospitality service being highly inelastic, pricing right is of the essence. Even a tiny adjustment will lead to substantial profit increases, and moreover, pricing is one of the most efficient tools for controlling the occupancy rate; essentially, pricing is the ultimate tool for optimizing RevPAR.

While the hospitality industry has traditionally showed a relatively disciplined pricing behavior, focus has remained almost entirely on simple revenue-maximization calculations; which, as it turns out, don’t maximize either revenue or profits, as the effects of price on brand positioning and customer satisfaction are neglected.

We help businesses in the hospitality take a data-backed, holistic approach to pricing where all factors are taken into consideration. In particular, we assist firms with:

Some of the common usages of our pricing solution by hospitality firms:

  • Identifying segments with a high willingness to pay
  • Determining how willingness to pay differ between segments
  • Providing insight for fine-tuning differential pricing strategies

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.

Further Reading

Identifying segments and wtp in hospitality

Apply more powerful pricing through market segmentation.

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Price positioning in hospitality

Optimize prices and organize the price positioning.

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Functions of pricing in hospitality

Different approaches to price optimization in hospitality.

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Whitepaper: Price Optimization for Hospitality Firms

Extensive whitepaper from PriceBeam's pricing experts about price optimization in hospitality.

Read More

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

2 Glendale Drive, London SW19 7BG, United Kingdom