Challenges in Home Care Products Pricing
Pricing of Home Care Brands has long been one of PriceBeam’s primary areas of expertise.The home care industry is changing to meet the increasingly complex demands of a broader scale of consumers worldwide. The home care market places a huge emphasis on promotion and pricing to differentiate brands , whilst companies are increasingly launching products across a wide range of price points in order to reach all income groups. Pricing can translate a product or brands value proposition. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer brands have a winning pricing strategy. Thus, the demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.