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Pricing for Food Products

Pricing for food product brands has long been one of PriceBeam’s primary areas of expertise. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task.

PriceBeam Pricing for Food Products

Challenges in Food Products Pricing

 

Pricing for food product brands has long been one of PriceBeam’s primary areas of expertise. Food production companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task.

Competition

Food products are highly competitive from production to distribution. It is easy to get caught up in pricing inline with your competitors but that's not always the right pricing solution.

Pricing strategy

Only 12% of consumer brands have a winning pricing strategy. Thus, the demand in this industry is high.

How PriceBeam Brings Value                                   Find out more →

  

Price Positioning & Strategy

 Setting the overall price position against other products in the assortment, or against competitors, is always a key challenge in Food Products. 
 
 
 
   

New Product Pricing

Understand consumers' willingness-to-pay for new products, and use such insights to optimize prices when launching innovative products.

    
 

Market Launch Pricing 

 Setting the right prices when launching into new markets is often a challenge in Food Product companies. PriceBeam helps understand market differences and sets optimal price points for each. 

 
     
 

Assortment Optimization

 Use market research to understand the differences in willingness-to-pay across all items in an assortment, and optimize both prices and range. 

 
 
  

Value Communicate

 Understand the benefits and features that consumers value as well as those attributes that don't impact consumers' willingness-to-pay. 

 
  

Price Increase 

 Prices should not be static.  It is best practice to adjust prices upwards regularly, at least in line with competition and inflation, but often also higher thanks to brand innovations. 

 
    
 

International Pricing

 Prices vary across countries. Understand differences in willingness-to-pay per market and set prices accordingly.

 
 
  

Promotional Optimization

 Understand consumers' potential reaction to different promotional mechanisms or discount levels, and optimize the overall revenue. 

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Create Market Research

We add all the research details, statistical setup, etc. so you don't have to worry about it.

Conduct Market Research

We collect responses about the given product/service in the defined target market.

Analysis & Results

The results are aggregated, analyzed and presented in our cloud-based solution.

How PriceBeam Works

Why You Should Choose PriceBeam?

PriceBeam delivers strong value on a number of fronts, which is why our clients choose us.

Scientific Results

PriceBeam's studies ensure statistically significant results about willingness-to-pay.

Fast Insights

Results as fasts as 48 hours in B2C and 1-2 weeks in B2C.

Immediate Value

1% change in price delivers 11% improvement in value for the average company.

Easy to Use

You define the product and target market. PriceBeam takes care of the research and statistical details.

Global Reach

PriceBeam studies can be run in 109 countries. PriceBeam takes care of the localization.

Cost Effective

Using cloud technology, PriceBeam studies cost a fraction of classic, old-fashioned market research.

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Ready to get started?

Book a call with one of our experts and see which study helps solve your company's challenges.