Pricing for Start-Ups

Entrepreneur Pricing

According to McKinsey and Co. and the WSJ, more than half of all startup-failures are due to pricing errors. By pricing errors, we mean that they set their prices too high to attract sufficient number of customers or too low to both attract sufficient number of customers and provide the company with the revenue needed to sustain and grow the business. Or that their pricing structure detracts from the value they provide to their customers and, therefore, willingness to pay decreases.

Why is that? In the vast majority of cases, startup companies simply guess what they should charge for their product or service. They may look at some competitors and companies with similar products or services to find out what their prices are and try to price similarly, but who says these competitors have the right prices? Furthermore, companies that are new to a market and have a unique product or service will generate a different willingness to pay than that of the incumbents.

PriceBeam changes all that. Entrepreneurs obtain precise advice on how to price their new product or service and, therefore, capture the unique value they bring to their customers, eliminating the risk of failure due to pricing errors.

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.

Analyze

We collect and analyze the data.

Report

We report the analysis and conclusions to you in our cloud-based solution.

Case Studies

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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