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Core Study (Basic Survey)

Core Study is a simple study that can be used by the users to ask specific questions to better understand consumer behaviours within a category such as purchase frequency, brand awareness, promotion impact and more through an array of custom questions.​

PriceBeam Core Study is part of the PriceBeam RGM360 Solution

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Core Study

What is a Core Study?

 In a study, companies can focus on four key elements: Optimal Price Setting, Feature Pricing, Assortment Pricing, and New Product Pricing. Core Study methodology is basic study as it is only asking non-pricing qualitative or quantitative questions aimed at understanding and depicting consumers' behaviour.​ Gain insights on consumers purchasing frequency, brand awareness and perception, promotional behaviour and more.​

Pricebeam studies

Core Study is relevant for all industries

RGM Teams:

RGM teams benefit from core study to help them understand customer preferences so they can set the right pricing strategies.

Innovation Teams:

A Core Study helps identify customer pain points, preferences, and unmet needs, guiding the development of products or services that are aligned with actual market demand.

Insight Teams

Insight teams use Core Study to help build comprehensive customer profiles and track market trends for strategic decision-making.

Marketing Teams:

Marketing teams benefit from Core Studies by gaining insights into customer perceptions, sot they can create more personalized and effective marketing campaigns.

Achieve your RGM goals

Holistic Approach to RGM

PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue.


Advanced Insights

Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues.

Speedy Global Delivery

Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets.

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