--- title: Core Study description: "Using Core Study, Provides optimum price range, opportunities and limitations for existing and new products.\n​" image: https://www.pricebeam.com/hubfs/AI-Generated%20Media/Images/A%20platform%20showing%20various%20packages%20for%20market%20research%20and%20pricing%20analysis%20solutions%20offered%20by%20PriceBeam.jpeg --- [Skip to content](https://www.pricebeam.com/core-study#main-content) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research?hsLang=en) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay?hsLang=en) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay?hsLang=en) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes?hsLang=en) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study?hsLang=en) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization?hsLang=en) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced?hsLang=en) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization?hsLang=en) - [Core / Basic Survey](https://www.pricebeam.com/core-study) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff?hsLang=en) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis?hsLang=en) - [RGM Study](https://www.pricebeam.com/revenue-growth-management?hsLang=en) - [RGM Study - Promotion](https://www.pricebeam.com/revenue-growth-management-promotion?hsLang=en) - [RGM Study - Ultra](https://www.pricebeam.com/revenue-growth-management-ultra?hsLang=en) - [Concept Test](https://www.pricebeam.com/concept-test?hsLang=en) - [Claims Test](https://www.pricebeam.com/claims-test?hsLang=en) - [Product Variant Test](https://www.pricebeam.com/product-variant-test?hsLang=en) - [FAQ](https://www.pricebeam.com/faq?hsLang=en) RGM Data Lake - [RGM Data Lake](https://www.pricebeam.com/rgm-data-lake?hsLang=en) - [Prescriptive Analytics](https://www.pricebeam.com/rgm-data-lake-prescriptive-analytics?hsLang=en) - [Stakeholder Communication](https://www.pricebeam.com/rgm-data-lake-stakeholder-communication?hsLang=en) - [Data Integration](https://www.pricebeam.com/rgm-data-lake-data-integration?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-data-lake-faq?hsLang=en) Simulation & Optimization - [RGM Optimizer & Simulator](https://www.pricebeam.com/rgm-optimizer-simulator?hsLang=en) - [AI: Virtual Customer Modelling](https://www.pricebeam.com/ai-virtual-customers?hsLang=en) - [RGM Simulation](https://www.pricebeam.com/rgm-simulation?hsLang=en) - [Prescriptive Optimization](https://www.pricebeam.com/rgm-prescriptive-optimization?hsLang=en) - [FAQ](https://www.pricebeam.com/rgm-optimizer-simulator-faq?hsLang=en) - Industries & Challenges Industries - [FMCGs/CPG](https://www.pricebeam.com/consumer-goods-pricing?hsLang=en) - [Cosmetics](https://www.pricebeam.com/cosmetics-pricing?hsLang=en) - [Beverages](https://www.pricebeam.com/beverage-pricing?hsLang=en) - [Beer, Wine & Spirits](https://www.pricebeam.com/alcoholic-beverage-pricing?hsLang=en) - [Apparel](https://www.pricebeam.com/apparel-pricing?hsLang=en) - [Home Care](https://www.pricebeam.com/home-care-pricing?hsLang=en) - [Home Appliances](https://www.pricebeam.com/home-appliances-pricing?hsLang=en) - [Food Products](https://www.pricebeam.com/food-products-pricing?hsLang=en) - [Pet Food](https://www.pricebeam.com/pet-food-pricing?hsLang=en) - [DIY & Home Improvement](https://www.pricebeam.com/diy-pricing?hsLang=en) - [Consumer Services](https://www.pricebeam.com/consumer-services-pricing?hsLang=en) - [Media & Publishing](https://www.pricebeam.com/media-and-publishing-pricing?hsLang=en) - [Hotels & Hospitality](https://www.pricebeam.com/hospitality-pricing?hsLang=en) - [Subscription Services](https://www.pricebeam.com/subscription-services-pricing?hsLang=en) - [Phones & Telecom](https://www.pricebeam.com/telecommunication-pricing?hsLang=en) - [Memberships](https://www.pricebeam.com/membership-pricing?hsLang=en) - [Training & Education](https://www.pricebeam.com/training-and-education-pricing?hsLang=en) - [Retail](https://www.pricebeam.com/retail-pricing?hsLang=en) - [E-commerce](https://www.pricebeam.com/ecommerce-pricing?hsLang=en) - [Events](https://www.pricebeam.com/event-pricing?hsLang=en) - [Sports Subscriptions](https://www.pricebeam.com/sports-subscription-pricing?hsLang=en) - [Streaming](https://www.pricebeam.com/video-on-demand-pricing?hsLang=en) - [Consumer Electronics](https://www.pricebeam.com/consumer-pricing-electronics?hsLang=en) - [Start-ups](https://www.pricebeam.com/entrepreneur-pricing?hsLang=en) - [SaaS & Software](https://www.pricebeam.com/saas-software-pricing?hsLang=en) - [Consumer Finance](https://www.pricebeam.com/consumer-finance-pricing?hsLang=en) - [Equity Analysis](https://www.pricebeam.com/equity-analysis-pricing-insights?hsLang=en) - [Veterinary Products](https://www.pricebeam.com/veterinary-products-pricing?hsLang=en) - [OTC Pharmaceuticals](https://www.pricebeam.com/otc-pharmaceuticals-pricing?hsLang=en) - [Automotive](https://www.pricebeam.com/automotive-pricing?hsLang=en) - [Auto Aftermarket](https://www.pricebeam.com/automotive-aftermarket-pricing?hsLang=en) Pricing Challenges Solved - [Pricing New Products](https://www.pricebeam.com/pricing-new-products?hsLang=en) - [Brand Health & Pricing](https://www.pricebeam.com/brand-health-pricing?hsLang=en) - [M&A Pricing](https://www.pricebeam.com/mergers-and-acquisitions-pricing?hsLang=en) - [Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing?hsLang=en) - [Price Segmentation](https://www.pricebeam.com/price-segmentation?hsLang=en) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing?hsLang=en) - [International Pricing](https://www.pricebeam.com/international-pricing?hsLang=en) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs?hsLang=en) - [Price Optimization](https://www.pricebeam.com/price-optimization?hsLang=en) - [Price Increases](https://www.pricebeam.com/price-increase-management?hsLang=en) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy?hsLang=en) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing?hsLang=en) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing?hsLang=en) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing?hsLang=en) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing?hsLang=en) - [Value Communication](https://www.pricebeam.com/value-communication?hsLang=en) - [Assortment Pricing](https://www.pricebeam.com/assortment-pricing?hsLang=en) - [Promotions & Discounts](https://www.pricebeam.com/promotion-pricing?hsLang=en) - Plans - [Plans overview](https://www.pricebeam.com/plans?hsLang=en) - [Predictive Research Plans](https://www.pricebeam.com/predictive-research-plans?hsLang=en) - [RGM Data Lake Plans](https://www.pricebeam.com/rgm-data-lake-plans?hsLang=en) - [RGM Optimizer Plans](https://www.pricebeam.com/rgm-optimizer-simulator-plans?hsLang=en) - [Pricing Power Tracker](https://www.pricebeam.com/pricing-power-tracker?hsLang=en) - [Pricing Power Snapshot](https://www.pricebeam.com/pricing-power-snapshot?hsLang=en) - Resources - [Webinars](https://www.pricebeam.com/resources?hsLang=en) - [Blog](https://blog.pricebeam.com?hsLang=en) - [Case Studies](https://www.pricebeam.com/customer-case-studies?hsLang=en) - [Newsletter](https://www.pricebeam.com/newsletter?hsLang=en) - [RGM Pulse Survey 2026](https://www.pricebeam.com/rgm-pulse-survey-2026?hsLang=en) - About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # Core Study (Basic Survey) Core Study is a simple study that can be used by the users to ask specific questions to better understand consumer behaviours within a category such as purchase frequency, brand awareness, promotion impact and more through an array of custom questions.​ PriceBeam Core Study is part of the [PriceBeam RGM360 Solution](https://www.pricebeam.com/rgm360?hsLang=en) [Book a free demo](https://www.pricebeam.com/demo?hsLang=en) [Start a free trial](https://www.pricebeam.com/trial?hsLang=en) ![Core Study](https://www.pricebeam.com/hs-fs/hubfs/Concept%20test.png?width=612&height=408&name=Concept%20test.png) ## What is a Core Study?  In a study, companies can focus on four key elements: Optimal Price Setting, Feature Pricing, Assortment Pricing, and New Product Pricing. Core Study methodology is basic study as it is only asking non-pricing qualitative or quantitative questions aimed at understanding and depicting consumers' behaviour.​ Gain insights on consumers purchasing frequency, brand awareness and perception, promotional behaviour and more.​ ![Pricebeam studies ](https://www.pricebeam.com/hubfs/Pricebeam_studies-removebg-preview.png "Pricebeam studies ") ### Core Study is relevant for all industries #### RGM Teams: RGM teams benefit from core study to help them understand customer preferences so they can set the right pricing strategies. #### Innovation Teams: A Core Study helps identify customer pain points, preferences, and unmet needs, guiding the development of products or services that are aligned with actual market demand. #### Insight Teams Insight teams use Core Study to help build comprehensive customer profiles and track market trends for strategic decision-making. #### Marketing Teams: Marketing teams benefit from Core Studies by gaining insights into customer perceptions, sot they can create more personalized and effective marketing campaigns. ## Achieve your RGM goals ##### Holistic Approach to RGM PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue. ##### Advanced Insights Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues. ##### Speedy Global Delivery Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets. ## Resources ![Carousel Ads LinkedIn (6) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(6)%20(1).png) ### Let's get you started Book a demo with one of our PriceBeam experts and discover our platform capabilities.   [Book a demo](https://www.pricebeam.com/demo?hsLang=en) ![Read the story (600 x 600 px)](https://www.pricebeam.com/hs-fs/hubfs/Read%20the%20story%20(600%20x%20600%20px).png?width=800&height=800&name=Read%20the%20story%20(600%20x%20600%20px).png) ### Case studies Learn how our customers were able to solve their pricing challenges and increase revenue. [Read more](https://www.pricebeam.com/customer-case-studies?hsLang=en) ![Carousel Ads LinkedIn (1) (1)](https://www.pricebeam.com/hubfs/Carousel%20Ads%20LinkedIn%20(1)%20(1).png) ### PriceBeam Webinars Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market Simulation, and much more. [Learn more](https://www.pricebeam.com/resources?hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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