Consumer Goods Pricing

Consumer Goods Pricing

Pricing FMCG/CPG has long been one of PriceBeam’s primary areas of expertise. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer brands have a winning pricing strategy. Thus, the demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.

One of the most vexing challenges faced by FMCG/CPG firms is setting one price that unifies all internal objectives: one price that simultaneously boosts top-line growth, is aligned with the brand positioning, and increases penetration and growth. Our pricing solution addresses this challenge by using data and statistics to find a price that does just that. And it works every time. PriceBeam has worked with companies from a broad range of industries, and we apply the best practices from all industries when we help FMCG/CPG firms optimize their pricing. In that way, we continuously improve and innovate our current pricing method, making sure it stays ahead of the game and is adjusted to prevailing industry trends.

Some of the common usages of our pricing solution by FMCG/CPG firms:

  • New Product Pricing
  • Brand / Price Positioning
  • Value drivers and value communication
  • Price Increases and Assortment Optimization

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.

Case Studies

Further Reading

Willingness to pay

Learn how to use WtP when optimizing prices in consumer goods industries.

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Lifecycle Pricing

Differentiated pricing strategies from cradle to grave of the product lifecycle.

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Brand Health

Assess the brand's health through willingness-to-pay research. Do you have pricing power?

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High-low pricing

Supporting the pricing strategy of high-low prices, supported by market research facts.

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Price segmentation

Segment the market and determine willingness-to-pay for each segment. Exploit insights into consumers willing to pay a premium price.

Read More

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

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