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Claims Test

Claims Test helps businesses understand how well their messages work by looking at things like how much people think they're worth and how they feel about them. It's designed to make marketing communication better. This test looks at each message to see how much people like it and what emotions it brings out.

PriceBeam Claims Test is part of the PriceBeam RGM360 Solution

Claims test

Challenges it solves

Pricebeam studies

Feature pricing

This study can help with this by checking how different features impact consumers purchasing. 

Assortment pricing

This study helps by checking different options to see which ones people like the most and find valuable. 

Assortment pricing
New product pricing

New product pricing

Understand your target market preference and value of the product to help find the right price for the product before launching.

Benefits of Claim Test

This study allows you to test different claims for preference and value to identify the best or most appropriate claims for a brand or product.

Message Effectiveness Insights:

Claims Test assists businesses in understanding how well their messages resonate with people. By examining how individuals perceive the value and emotions associated with messages, businesses gain insights into the effectiveness of their communication strategies.

Enhanced Marketing Communication:

Specifically designed to improve marketing communication, the Claims Test evaluates each message to ensure it aligns with the intended goals. This study helps businesses refine their messaging approaches, making their communication more impactful and engaging.

Valuable Information for Improvement:

Whether refining existing messages or creating new ones, the Claims Test provides valuable information. It offers insights into what people like and the emotions messages evoke, helping businesses make informed decisions to enhance their communication materials.

Optimized Connection with the Audience:

By utilizing the information from the Claims Test, businesses can better understand what resonates with their target audience. This study guides businesses in creating messages that effectively connect with people, ultimately improving the overall connection between the business and its audience.

How Does It Work

PriceBeam’s solution conducts extensive market research. It works by strategically optimizing pricing, promotions, and product assortment to maximize a business's overall revenue and profitability. 

  

Define offering & target market

 
You describe your product/service on our cloud-based platform. You also define the target market to research.
  

Conduct Market Research

 
Respondents are guided through the survey, giving answers to PriceBeam’s mix of pricing questions.
 
 
  

Analyze

 
 PriceBeam’s in-house team of pricing experts carries out quality control and analyzes the data. Prepare various outputs as designed by the project scope.
  
 
 

Report

 
Results are detailed in a written report and presented by PriceBeam to the Project team.
 

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Available in 127 countries

Packages

PriceBeam solutions can solve different types of pricing challenges.

Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service. 

 
  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product
  • Feature item 5

Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment. 

 
  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new products

Business-to-Business Package

Understand what willingness-to-pay among business customers.

 
  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel
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Ready to get started?

Book a call with one of our experts and see how we can help.