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Claims Test

Claims Test helps understand how consumers identify different claims when associated with a brand, a product, an occasion or simply the most “motivating” claim. ​

PriceBeam Claims Test is part of the PriceBeam RGM360 Solution

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Claims test

What is a Claims test study?

Claims Test helps businesses understand how well their messages work by looking at things like how much people think they're worth and how they feel about them. It's designed to make marketing communication better. This test looks at each message to see how much people like it and what emotions it brings out. PriceBeam’s Claims Test study is based on the popular scientific methodology of Choice-Based Conjoint and scores are calculated using an analysis procedure called the Hierarchical Bayesian multinomial logit model.  ​
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Discover your customers' preferences

Claims Test will provide users with key insights highlighting the Claim’s preference score and diagnostics, group claim preference score and diagnostics, correlation between claims and lastly the brand association with each claim. Those will enable users to make data driven decisions how to best promote and market a product / brand.​ Gain insight across the overall sample of a market-tested as well as the opportunity of creating key segments such as channels, retailers, specific demographics, and more to unlock powerful insight to tailor your pricing strategy accordingly.​


 

Who is Claims Test for?

RGM Teams:

RGM teams can use Claims Tests to justify pricing strategies, enhance value perception, and support premium pricing.

Innovation Teams

Innovation teams can use Claims Tests to validate product features and prioritize claims that resonate with customers, ensuring successful product development.

Marketing Teams:

Marketing teams can create effective messaging that highlights the most compelling product claims based on the data porvided, differentiating the product from competitors and driving customer engagement.

Industries that benefit from Claims Test

Houseware

Hospitality

Consumer Goods

Consumer Electronics

 

Pharma

Services

Technology

Achieve your RGM goals

Holistic Approach to RGM

PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. This approach provides users with a complete 360-degree view of revenue.


Advanced Insights

Leverage the power of data. Simplify data management with automated systems that load your data into a data repository, reducing manual input errors and increasing efficiency. Use world-class reports provided by PriceBeam experts to identify price opportunities or revenue issues.

Speedy Global Delivery

Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7 Globally in 127 markets.

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Let's get you started

Book a demo with one of our PriceBeam experts and discover our platform capabilities.

 

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Case studies

Learn how our customers were able to solve their pricing challenges and increase revenue.

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