Claims Test
Claims Test helps businesses understand how well their messages work by looking at things like how much people think they're worth and how they feel about them. It's designed to make marketing communication better. This test looks at each message to see how much people like it and what emotions it brings out.
PriceBeam Claims Test is part of the PriceBeam RGM360 Solution
Challenges it solves
Feature pricing
This study can help with this by checking how different features impact consumers purchasing.
Assortment pricing
This study helps by checking different options to see which ones people like the most and find valuable.
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New product pricing
Understand your target market preference and value of the product to help find the right price for the product before launching.
Benefits of Claim Test
This study allows you to test different claims for preference and value to identify the best or most appropriate claims for a brand or product.
Message Effectiveness Insights:
Claims Test assists businesses in understanding how well their messages resonate with people. By examining how individuals perceive the value and emotions associated with messages, businesses gain insights into the effectiveness of their communication strategies.
Enhanced Marketing Communication:
Specifically designed to improve marketing communication, the Claims Test evaluates each message to ensure it aligns with the intended goals. This study helps businesses refine their messaging approaches, making their communication more impactful and engaging.
Valuable Information for Improvement:
Whether refining existing messages or creating new ones, the Claims Test provides valuable information. It offers insights into what people like and the emotions messages evoke, helping businesses make informed decisions to enhance their communication materials.
Optimized Connection with the Audience:
By utilizing the information from the Claims Test, businesses can better understand what resonates with their target audience. This study guides businesses in creating messages that effectively connect with people, ultimately improving the overall connection between the business and its audience.
How Does It Work
PriceBeam’s solution conducts extensive market research. It works by strategically optimizing pricing, promotions, and product assortment to maximize a business's overall revenue and profitability.
Define offering & target market
Conduct Market Research
Analyze
Report
Available in 127 countries
Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.
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You define the target market and describe the product.
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PriceBeam finds the right respondents in each of the markets.
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Run single-market assessments.
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Run and compare results between countries, as part of international launches or price increases.
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Packages
PriceBeam solutions can solve different types of pricing challenges.
Essential Package - Consumers
Quickly research what your customers in a given market are willing to pay for a product or service.
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Consumer insights
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Understand willingness-to-pay
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Overall market analysis
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Existing or new product
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Feature item 5
Advanced Package - Consumers
Expand research by analyzing Willingness-to-Pay overall as well as per segment.
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Consumer insights
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Understand willingness-to-pay
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Overall market analysis
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Drill-down by segments
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Existing or new products
Business-to-Business Package
Understand what willingness-to-pay among business customers.
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Business insights
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Understand willingness-to-pay
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Overall market analysis
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Drill-down by segment
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Existing or new product
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PriceBeam panel or own panel
Ready to get started?
Book a call with one of our experts and see how we can help.
