--- title: Claims Test description: "Claims Test, can test different marketing claims and find out what each claim is worth, and how each claim makes the consumer feel along a set of variables. Useful for marketing communication.\n​" image: https://www.pricebeam.com/hubfs/ConceptTesting.jpeg --- [Skip to content](https://www.pricebeam.com/claims-test#main-content) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # Claims Test Claims Test helps understand how consumers identify different claims when associated with a brand, a product, an occasion or simply the most “motivating” claim. ​ PriceBeam Claims Test is part of the [PriceBeam RGM360 Solution](https://www.pricebeam.com/rgm360?hsLang=en) [Book a free demo](https://www.pricebeam.com/demo?hsLang=en) [Start a free trial](https://www.pricebeam.com/trial?hsLang=en) ![Claims test](https://www.pricebeam.com/hs-fs/hubfs/Core%20Study.png?width=612&height=408&name=Core%20Study.png) ## What is a Claims test study? Claims Test helps businesses understand how well their messages work by looking at things like how much people think they're worth and how they feel about them. It's designed to make marketing communication better. This test looks at each message to see how much people like it and what emotions it brings out. PriceBeam’s Claims Test study is based on the popular scientific methodology of **Choice-Based Conjoint** and scores are calculated using an analysis procedure called the **Hierarchical Bayesian multinomial logit model**.  ​ ![Pricebeam studies](https://www.pricebeam.com/hs-fs/hubfs/Pricebeam_studies-removebg-preview.png?width=707&height=353&name=Pricebeam_studies-removebg-preview.png) ![Longer Website banners (26)](https://www.pricebeam.com/hs-fs/hubfs/Longer%20Website%20banners%20(26).png?width=1700&height=850&name=Longer%20Website%20banners%20(26).png) ## Discover your customers' preferences Claims Test will provide users with key insights highlighting the Claim’s preference score and diagnostics, group claim preference score and diagnostics, correlation between claims and lastly the brand association with each claim. Those will enable users to make data driven decisions how to best promote and market a product / brand.​ Gain insight across the overall sample of a market-tested as well as the opportunity of creating key segments such as channels, retailers, specific demographics, and more to unlock powerful insight to tailor your pricing strategy accordingly.​   ## Who is Claims Test for? #### RGM Teams: RGM teams can use Claims Tests to justify pricing strategies, enhance value perception, and support premium pricing. #### Innovation Teams Innovation teams can use Claims Tests to validate product features and prioritize claims that resonate with customers, ensuring successful product development. #### Marketing Teams: Marketing teams can create effective messaging that highlights the most compelling product claims based on the data porvided, differentiating the product from competitors and driving customer engagement. ## Industries that benefit from Claims Test ### Houseware ### Hospitality ### Consumer Goods ### Consumer Electronics   ### Pharma ### Services ### Technology ## Achieve your RGM goals ##### Holistic Approach to RGM PriceBeam uses a holistic approach to achieve your revenue goals by integrating pricing, product, promotion, and various strategies across the organization to optimize all the factors that drive revenue growth. 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