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PriceBeam Brand Health
Brand health and pricing

Brand Health & Pricing

The price is important across the entire Marketing Mix, including the promotion and branding of a product or service. The price sends numerous messages to the customer, all of which is important to how she views the brand, such as the level of quality, the social recognition that comes with owning the product, and the value she will get. Therefore, it is important that the price not only generates short-term profits, but also benefits the long-term brand perception by being aligned with the positioning of the product or service.

Setting a price that supports your positioning is both a function of your competitors’ prices and the willingness to pay for your product or service. When customers compare your product to alternatives, they don’t compare it to all products on the market, but to products that they view as being of fairly similar value. This value is the benchmark that you use to set a higher or lower price, depending on your brand positioning.

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Create Market Research

We add all the research details, statistical setup, etc. so you don't have to worry about it.

Conduct Market Research

We collect responses about the given product/service in the defined target market.

Analysis & Results

The results are aggregated, analyzed and presented in our cloud-based solution.

How PriceBeam Works
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Let's get you started

Book a call with one of our experts and see how we can help your brand.