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Beverages 

Pricing beverage brands right can lead to a significant increase in profits for the respective brands, but at the same time, it is often an incredibly challenging task. When analyzing the optimal price we must take into account, customer expectations as well as different pricing strategies to adopt.

PriceBeam Pricing for Beverages

Challenges in Beverage Pricing

PriceBeam has worked with companies from a broad range of industries, and we apply the best practices from all industries when we help beverage manufacturers optimize their pricing. Pricing beverage brands right can lead to a significant increase in profits for the respective brands, but at the same time, it is often an incredibly challenging task.

Pricing for a drink will not be equal in different locations.

The price can be adjusted to the willingness-to-pay differences of customers at that location or circumstance. For e.g if your beverage is located at a supermarket you may want to consider lowering the price to compete with alternative brands

Setting one price that unifies all internal objectives.

One price that simultaneously boosts top-line growth, is aligned with the brand positioning and increases penetration and growth. Our pricing solution addresses this challenge by using data and statistics to find a price that does just that.

How PriceBeam Brings Value                                    Find out more →

Price Positioning & Strategy
Setting the overall price position against other products in the assortment, or against competitors, is always a key challenge in Beverages. 
 
New Product Pricing

Understand consumers' willingness-to-pay for new products, and use such insights to optimize prices when launching innovative products.

 
 
Market Launch Pricing

 Setting the right prices when launching into new markets is often a challenge for Beverage Companies. PriceBeam helps understand market differences and sets optimal price points for each. 

 
Assortment Optimization

Use market research to understand the differences in willingness-to-pay across all items in an assortment, and optimize both prices and range. 

 
 
Value Communicate

Understand the benefits and features that consumers value as well as those attributes that don't impact consumers' willingness-to-pay. 

 
 
Price Increase

 Prices should not be static.  It is best practice to adjust prices upwards regularly, at least in line with competition and inflation, but often also higher thanks to brand innovations. 

 
 
 
International Pricing

Prices vary across countries. Understand differences in willingness-to-pay per market and set prices accordingly.

 
 
Promotional Optimization

Understand consumers' potential reaction to different promotional mechanisms or discount levels, and optimize the overall revenue. 

 
 
 

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Create Market Research

We add all the research details, statistical setup, etc. so you don't have to worry about it.

Conduct Market Research

We collect responses about the given product/service in the defined target market.

Analysis & Results

The results are aggregated, analyzed and presented in our cloud-based solution.

How PriceBeam Works

Why You Should Choose PriceBeam?

PriceBeam delivers strong value on a number of fronts, which is why our clients choose us.

Scientific Results

PriceBeam's studies ensure statistically significant results about willingness-to-pay.

Fast Insights

Results as fasts as 48 hours in B2C and 1-2 weeks in B2C.

Immediate Value

1% change in price delivers 11% improvement in value for the average company.

Easy to Use

You define the product and target market. PriceBeam takes care of the research and statistical details.

Global Reach

PriceBeam studies can be run in 109 countries. PriceBeam takes care of the localization.

Cost Effective

Using cloud technology, PriceBeam studies cost a fraction of classic, old-fashioned market research.

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