Assortment Pricing

Companies that sell to multinational clients or sell their products globally will have to decide how to price their product in each market. Purchase power, needs, and preferences differ between countries and so does willingness to pay for a given product or service; to maximize profit, pricing research must be conducted for each market.

Chances are that a multinational client will not be happy with receiving different list prices for different countries; either the client will buy the product in the cheaper country, and subsequently transport it to other markets, or he will demand that he gets the same, low price in all markets. Therefore, price differences should be exercised through the discounts granted; and to discount right, willingness to pay research is required.

Optimizing Prices in the Hospitality Industry

A complete guide for hospitality firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download

7 Secrets to Best Practise Pricing

This is a guide to action. It's a practical description of the pricing techniques used by the best firms in the industry and more importantly, how you can start using the same techniques.

Free download

Price Optimization for Consumer Goods Firms

A complete guide for Consumer Goods firms on how to optimize prices in all aspects, and become one of the rare pricing champions in the industry.

Free download

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