What we do
PriceBeam offers said willingness to pay analyses, but unlike traditional pricing research firms, we enable you to do it yourself -- and produce research of the same, high quality. Our research solution is a cloud-based software that automatically collects and analyzes consumer data for your target group, and creates a detailed, interactive willingness to pay curve.
Companies that sell to multinational clients or sell their products globally will have to decide how to price their product in each market. Purchase power, needs, and preferences differ between countries and so does willingness to pay for a given product or service; to maximize profit, pricing research must be conducted for each market.
Chances are that a multinational client will not be happy with receiving different list prices for different countries; either the client will buy the product in the cheaper country, and subsequently transport it to other markets, or he will demand that he gets the same, low price in all markets. Therefore, price differences should be exercised through the discounts granted; and to discount right, willingness to pay research is required.
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