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Assortment Pricing

Retailers and businesses use assortment pricing to determine the prices for different items within their product assortment. Challenges can often arise from organizations not using market insights to determine the optimal assortment.

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Assortment Pricing

Assortment Pricing

Assortment pricing involves strategically setting prices for a diverse array of products to optimize overall sales and profits. It's important to consider how different items interact within the portfolio, their relative demand, and the impact of pricing one product on the sales of another. This complexity is addressed with PriceBeam's market research by analyzing customer purchasing patterns, product performance, and competitive pricing. The research helps businesses fine-tune their assortment strategies to maximize profitability and market appeal.

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Create Market Research

We add all the research details, statistical setup, etc. so you don't have to worry about it.

Conduct Market Research

We collect responses about the given product/service in the defined target market.

Analysis & Results

The results are aggregated, analyzed and presented in our cloud-based solution.

How It Works

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Case studies

Learn how our customers were able to solve their pricing challenges and increase revenue.

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