PriceBeam has extensive experience helping publishing houses maximize their profit from both traditional and online products. We understand the challenges that publishing houses face in relation to the rapid digitalization of the industry, and help them identify willingness to pay for both online and physical content.
As many publishing houses experience that their audience is requesting both types of content, PriceBeam’s analyses are frequently used to identify the willingness to pay for “content bundles”, and how this willingness to pay varies between different segments.
This industry is one with incredible pricing potential, and one where we see the greatest increases in profits after using our services.
Typically, publishing houses use PriceBeam to:
- Create bundles that maximize willingness to pay
- Price their online subscriptions
- Identify segments that perceive high value in physical content
Our solution enables you to conduct high-quality pricing research with tremendous accuracy at an affordable price. All you have to do is to provide some basic information about your company and your audience, and PriceBeam will take care of data collection and analyzing this data. Finally, you will receive an interactive willingness to pay curve that shows what price you need to set to maximize sales, revenue or profits.