Challenges in Publishing & Media Pricing
Services, unlike products, can be ongoing. It is therefore crucial to understand not only what consumers are willing to pay, but also how they are willing to pay. Do they want to pay a subscription fee? A per-delivery fee? Or something in between? What should these fee(s) be? Does how customers want to pay affect how much they want to pay?
When you have this information, and can make smart, data driven decisions, you can ensure your price and your pricing structure is designed to meet your business goals, which might be maximum market share, maximum revenue, or a combination of both so you can make sure you get the revenue and sales volume you deserve.