PriceBeam Predictive Market Research

Pricing Right

How is your Pricing Power Evolving?

Evaluating Pricing Power a single time is undoubtedly beneficial. Where does your brand hold extra value, and where does it lack?

However, with a Pricing Power Tracker, you not only capture a one-time snapshot, but it also provides periodic updates, offering fresh insights into how the brand is developing in terms of consumer value, identifying where it increases or decreases, where it gains an edge over competing products, which consumers are driving the changes, and much more.

PRICING RIGHT

Is your Brand's Pricing Power Changing vs Competition or Private Label?

Your brand might possess significant Pricing Power, or perhaps not as much. But how does it compare to rival brands or supermarket private labels?

Crucially, how does your Pricing Power relative to competitors shift over time, especially when you engage in brand building or other activities aimed at enhancing Pricing Power?

Additionally, are there consumer segments where your Pricing Power is stronger than in others? Does the latest marketing campaign aimed at attracting new segments positively impact the evolution of your Pricing Power? Discover the answers with a Pricing Power Tracker.

Pricing Right

Feature Valuation

Some consumers are especially attracted to feature A of a product, while others give priority to feature B. There are also those who are indifferent to both A and B but find feature C crucial for their purchasing decision.

By employing international feature benchmarking within a Pricing Power Tracker, you can easily evaluate the worth of features across different products, markets, and countries, allowing you to determine which features to emphasize for particular market segments.

In a Pricing Power Tracker, these insights are gathered regularly and can then be utilized to identify competitive product advantages or features that need improvement in terms of innovation or communication.

PRICING RIGHT

Monitor Market Response to New Products

A Pricing Power Tracker offers essential insights into consumers' readiness to pay for new products before they hit the market, allowing for a comparison of this readiness across various markets. This strategy leads to more effective launches and improved alignment with market needs and profitability.

With a Pricing Power Tracker, you can set scheduled intervals to capture data, enabling not only the planning of product launches but also the monitoring of Pricing Power and Willingness-to-Pay post-launch. This is done globally and broken down by regions, countries, and consumer segments, providing management with insights into where the launch is thriving and where it is underperforming or failing.

Pricing Right

Are Promotions Decaying in terms of Consumer Value?

Using a Pricing Power Tracker, you can assess promotions and promotional strategies across different channels, specific retailers, and even internationally. PriceBeam's distinctive predictive research allows for testing these promotions without the need to invest millions in actual implementation.

The advantage of a Pricing Power Tracker is that it provides insights over time across products, categories, and up to 127 countries, revealing how certain promotions might lose their effectiveness in driving sales, return on investment, or as a recruitment tool. Essentially, it measures the extent of promotional decay over time.

How do you deliver the results?

You will have online access to detailed analyses across countries, regions, segments, channels, and many other dimensions.

What is the frequency of studies?

Pricing Power Tracker analysis can be run annually, semi-annually, quarterly, or monthly.

What research types are available?

PriceBeam's Pricing Power Tracker and Pricing Power Snapshots are available with insights from our methodologies of Comparative Willingness-to-Pay, Value Attributes, Promotion Lab, RGM study, and RGM Ultra.

What kind of challenges can a Pricing Power Tracker solve?

PriceBeam's Pricing Power Trackers collect insights around consumers' willingness-to-pay across multiple countries, regions, segments, channels, brands, and products. And then repeats these insights over time.

By comparing and benchmarking the insights, you can solve challenges such as

optimization of brand investments,
positioning against competition, both branded goods and private labels,
finding consumers who find your brand more valuable,
monitor market response to new product launches,
what features are consumers willing to pay (more) for in different countries,
benchmarking of promotional mechanisms across channels, retailers, or countries,
finding out if promotions are decaying over time in terms of value and effectiveness.

Get in touch with our team to discuss more about how we can help your business.