Feature Value Matrix

Quantitative Research

Feature Value Matrix

Feature Value Matrix

Quickly research what the customers in a given market for your product/service are willing to pay across several attributes or features. Compare results and analyze differences in WtP between features.

Solve different challenges:

  • Setting the right price, instead of using guesswork.
  • Implementing price increases more effectively amongst different product varieties.
  • Setting prices for new products within a product category
  • Test new product features or add-ons for their impact on customers' willingness-to-pay
  • Competitive price positioning

Are Customers Willing to Pay More for Some Features than Others?

PriceBeam's Value Feature Matrix Analysis allows you to compare WtP across multiple attributes or features within your products, both your own and that of the competition. The graph then maps which attributes your company should avoid, must haves, strictly differentiating salient features and those which your product can have as add Ons, together with their respective willingness to pay.

  • Identify how to price your product as a whole, as well as which features are most wanted / unwanted or important/unimportant in driving value for your customers.
  • Identify which features should be differentiating between products and what customers value more.
  • Setting prices for new features or product/service levels.
  • Test new product concepts for their impact on customers' willingness-to-pay
  • Competitive price positioning through differentiation of your features.
Feature Value Matrix Explained

Available in 109 Countries

Run the analyses in 109 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.
Comparative Willingness-to-Pay

How Does It Work?

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.

Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.


PriceBeam solutions can solve different types of pricing challenges. The Feature Value Matrix is part of our Willingness-to-Pay and Comparative Willingness-to-Pay study types.

About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

Contact Us

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