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Feature Value Matrix

Quantitative Research

Feature Value Matrix


Quickly research what the customers in a given market for your product/service are willing to pay across several attributes or features. Compare results and analyze differences in WtP between features.

Solve different challenges:

  •  Setting the right price, instead of using guesswork.
  •  Implementing price increases more effectively amongst different product varieties.
  •  Setting prices for new products within a product category
  •  Test new product features or add-ons for their impact on customers' willingness-to-pay
  •  Competitive price positioning

Are Customers Willing To Pay More For Some Features Than Others?

PriceBeam's Value Feature Matrix Analysis allows you to compare WtP across multiple attributes or features within your products, both your own and that of the competition. The graph then maps which attributes your company should avoid, must haves, strictly differentiating salient features and those which your product can have as add Ons, together with their respective willingness to pay.

  • Identify how to price your product as a whole, as well as which features are most wanted / unwanted or important/unimportant in driving value for your customers.
  • Identify which features should be differentiating between products and what customers value more.
  • Setting prices for new features or product/service levels.
  • Test new product concepts for their impact on customers' willingness-to-pay
  • Competitive price positioning through differentiation of your features.

Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

  • You define the target market and describe the product.
  • PriceBeam finds the right respondents in each of the markets.
  • Run single-market assessments.
  • Run and compare results between countries, as part of international launches or price increases.

How Does It Work

PriceBeam’s solution conducts extensive market research, collects and analyzes data before delivering a detailed report on your customer’s willingness to pay. This data will enable you to stick out from the competition, maximize profit, and set prices that aid your long-run brand positioning.

Define offering & target market

You describe your product/service on our cloud-based platform. You also define the target market to research.


Conduct Market Research

We collect market research for the given product/service in the defined target market.


We collect and analyze the data.


We report the analysis and conclusions to you in our cloud-based solution.


PriceBeam solutions can solve different types of pricing challenges. The Feature Value Matrix is part of our Willingness-to-Pay and Comparative Willingness-to-Pay study types.
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Essential Package - Consumers

Quickly research what your customers in a given market are willing to pay for a product or service.
  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Existing or new product
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Advanced Package - Consumers

Expand research by analyzing Willingness-to-Pay overall as well as per segment.
  • Consumer insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segments
  • Existing or new product
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Business-to-Business Package


Understand what willingness-to-pay among business customers

  • Business insights
  • Understand willingness-to-pay
  • Overall market analysis
  • Drill-down by segment
  • Existing or new product
  • PriceBeam panel or own panel

Want to get started?