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How a Major CPG Company Increased Revenue by $8.5 Million 

How a major CPG company increased revenue by $8.5 million

Industry

CGP / Sweet snacks brand

Challenge

The sweet snacks brand wanted to understand how pricing changes would affect sales across different pack sizes and flavors for both current and new products. They needed to pinpoint psychological price points, identify competitors, and optimize profit across their portfolio.

Result 

PriceBeam’s analysis found up to $8.5M in profit potential and a 6–15% revenue increase. Smaller packs had more room for price increases before demand was affected, while larger formats were limited by price caps.

$8.5M+

PROFIT OPPORTUNITY

4

PRODUCTS TESTED

6–15%

POTENTIAL REVENUE INCREASE

chocolate

About the Brand

An American multinational confectionery, food, holding, beverage, and snack food company. This global brand of sweet snacks is considered one of the world's largest snack companies.

The Impact

Through PriceBeam’s Revenue Growth Management study (CWtP + CBC), the brand identified $8.5M in profit potential and 6–15% revenue growth. Smaller formats could sustain up to 15% price increases, while larger packs were capped at $2.00. The findings gave the brand a clear pricing roadmap, balancing profit optimization with consumer demand.

 

“The insights helped us pinpoint pricing opportunities across our portfolio, especially in smaller formats. We gained a clear view of where we could increase price without losing demand, and where psychological thresholds required a more cautious approach. The data was clear, actionable, and aligned perfectly with our pricing strategy goals.”

Brand Representative
Global Sweet Snack Brand

We have worked with leading brands in the multinational confectionery, food, beverage and snack food sector.

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Customer Case Study:

How a consumer brand increased revenue by 25% with PriceBeam's Willingness-to-Pay study.

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