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How a Major Stationery Brand Increased Revenue by 25%

Stationery

Industry

Stationary Brand

Challenge

The brand was struggling with sales volume and retailers dropping the price of their costs of goods.

Result 

PriceBeam's Willingness-to-Pay study highlighted the pricing strategy that would yield the most revenue and the lack of brand awareness of the product.

25%

INCREASE IN REVENUE

21%

UPLIFT IN VOLUME

1

PRODUCT TESTED

Stationery 1

About the Brand

USA-based innovation company that creates reusable, cloud-connected notebooks and products from the future. They aim to replace and make the paper industry more eco-friendly through digitization.

The Impact

Using PriceBeam’s Comparative Willingness-to-Pay study (Van Westendorp, Gabor Granger, and NMS), the brand identified that an EDLP strategy would deliver the strongest results. The findings showed potential for a 25% revenue uplift and 21% average volume growth, while also highlighting low brand awareness (only 20% recognition) as a key area for improvement.

 

“The study helped us see where our pricing strategy was hurting both sales and visibility. With PriceBeam's insights, we found a more sustainable path forward, clearer pricing, stronger volume potential, and a data-backed case to shift toward an EDLP approach. The results were decisive and highly actionable.”

Brand Representative
Stationery Brand

We have worked with leading brands in the stationery sector.

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Customer Case Study:

How a consumer brand increased revenue by 25% with PriceBeam's Willingness-to-Pay study.

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