A Major Pet Food Company Uncovered a 9.6% Potential Revenue Increase

Industry

Pet Food

Challenge

The pet food brand wanted to launch new products in Brazil and needed to find the right entry price points. The goal was to attract dog owners while maintaining volume and avoiding margin loss.

Result 

The study revealed clear opportunities to raise prices on several SKUs without significantly impacting volume. Across 8 key products, the pet food brand could unlock a potential revenue uplift of $3.68 million, representing a 9.6% increase.

About the Brand

The customer is a global leader in the pet food industry with a strong presence in Brazil. Known for a wide portfolio of dog food products across wet, dry, and snack categories, the brand consistently ranks among the most preferred by consumers. As part of their innovation and pricing strategy, they explored opportunities to optimize price points across multiple SKUs in a highly competitive market.

The Impact

Using PriceBeam’s Comparative Willingness-to-Pay study, the brand uncovered a $3.68M revenue opportunity (9.6% growth) by adjusting prices across 8 SKUs. The insights provided clear guidance on where to raise prices, especially in wet food and snacks, while keeping consumer loyalty intact and costs unchanged.