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How a Major Membership Company was able to Increase Revenue by $1.5M

Industry

Membership

Challenge

The team wanted to understand the price sensitivity and absolute price point from the current members testing 4 different pricing models. They also wanted to compare price points across the various memberships being higher and lower income members.

Result

Across our clients’ whole portfolio, we observed a price increase for its current members is not recommended as it could be a detrimental volume trade-off.

$1.5M+

REVENUE INCREASE

141%

HIGHER WTP AMONG HIGHER-INCOME MEMBERS

3

STUDIES

5

SKUS TESTED

About the Brand

Trade union and professional body who are committed to promoting equal rights and opportunities, supporting diversity, and creating an open and inclusive environment for our members, employees, and stakeholders.

The Impact

Through PriceBeam’s Comparative Willingness-to-Pay study, the association identified clear opportunities to refine its pricing model. Findings showed strong support (78%) for a new tiered structure, up to 141% higher WtP among higher-income members, and scope to introduce annual upfront payments with discounts. The study provided a roadmap to balance affordability with sustainable growth across member segments.

“The study helped us understand how different member groups respond to pricing changes. It gave us clear guidance on where we could simplify pricing models and where we had flexibility to introduce new options. The insights were clear, data-backed, and directly applicable to our decisions.”

Brand Representative

Membership Association

We have worked with leading brands in the membership sector.

Speak with our team, let's discuss your revenue challenges and find the right solution for your brand.

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Customer Case Study:

How a consumer brand increased revenue by 25% with PriceBeam's Willingness-to-Pay study.

Read Case Study

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing.

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