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How a Major Education Course Provider can Increase Revenue by 15% Through Price Increases

Happy group of students holding notebooks - isolated over white

Industry

Education Course Provider

Challenge

A UK-based education course provider needed to identify optimal price points for its offerings across regions and bundles. They wanted to understand willingness-to-pay for different course formats and uncover the bundle combinations that would maximize revenue.

Result

PriceBeam’s analysis revealed that implementing targeted price increases could boost profits by 15%, even with potential volume declines in some segments. Key psychological price points and regional variations provided a roadmap for smarter pricing.

15%

REVENUE INCREASE

4

SKUs TESTED

£20 / £50 / £100

Key Psychological Price Points

Teacher with young people in computing class

About the Brand

A UK-based education course provider offering specialized training and professional development programs. The brand delivers both online and in-person courses, focusing on quality, relevance, and strong learner outcomes across the regions it serves.

The Impact

Using PriceBeam’s Comparative Willingness-to-Pay study, the provider identified 15% revenue growth potential by adjusting course fees and bundles. Key insights included psychological price points at £20, £50, and £100, higher WtP for in-person formats, and strong preference for 12-month bundles. The results gave the provider actionable guidance to refine pricing while keeping courses accessible.

“The study gave us the clarity to refine our pricing and bundle strategy. We now understand where we can increase prices, which packages resonate most, and how to adapt for regional differences. The findings were practical, detailed, and immediately actionable.”

Brand Representative

Education Course Provider

We have worked with leading brands in the education and course provider space.

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Customer Case Study:

How a consumer brand increased revenue by 25% with PriceBeam's Willingness-to-Pay study.

Read Case Study

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Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing.

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