A Household & Personal Care Brand in Mexico’s CPG Space Identified 31% Pricing Potential

Industry

Consumer Packaged Goods – Household & Personal Care

Challenge

The brand wanted to understand how much pricing power it held in the Mexican market for dry shampoo products. With competitors positioned at different price tiers, the team needed to determine optimal price points for its 50ml and 200ml SKUs, while avoiding volume loss and clarifying consumer perceptions across formats.

Result 

The study revealed strong pricing headroom, particularly for the 50ml SKU, which could sustain increases of up to 31%. The 200ml format also showed flexibility, with room for a 15% increase. These insights gave the brand clear benchmarks for profitable price adjustments, grounded in real consumer willingness-to-pay.

About the Brand

A global consumer packaged goods company operating in the household and personal care space. Known for its strong international portfolio, the brand competes in the Mexican market with products tailored to consumer needs in beauty and personal care.

The Impact

Through PriceBeam’s Comparative Willingness-to-Pay study, the brand identified significant pricing flexibility across its portfolio. With up to 31% headroom on the smaller SKU and 15% on the larger format, the study provided precise guidance on how to refine pricing and compete effectively without risking volume.