--- title: An Automotive Brand in the USA Identified Up to 19% Pricing Flexibility description: An automotive brand in the USA identified up to 19% pricing flexibility using PriceBeam’s RGM study to balance profitability and competitive positioning. image: https://www.pricebeam.com/hubfs/Automotive-1.jpg --- [Skip to content](https://www.pricebeam.com/customer-case-study-automotive#main-content) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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With multiple product types and pack formats, the challenge was to identify where prices could be raised without risking volume, and how consumer willingness-to-pay compared with competitors in a highly price-sensitive category. ### Result  The study revealed opportunities for **price increases of up to 19%** across key SKUs, while other formats showed potential for moderate adjustments between **10% and 15%**. By identifying precise psychological price thresholds, the brand gained clarity on where incremental price changes would sustain profitability and where volume sensitivity was higher. ## +19% **PRICE INCREASE POTENTIAL ON KEY SKUs** ## 10-15% PRICING FLEXIBILITY RANGE ACROSS PRODUCT FORMATS ## 0-8% EXPECTED VOLUME TRADE-OFF AT NEW PRICE POINTS ## Multiple SKUs TESTED AGAINST COMPETITORS IN THE AUTOMOTIVE SPACE ![Automotive](https://www.pricebeam.com/hs-fs/hubfs/Automotive.jpg?width=940&height=788&name=Automotive.jpg "Automotive") ## About the Brand A U.S. based automotive care company with a diverse range of products across maintenance and accessories. Competing in a highly competitive market, the brand sought to refine its pricing strategy to maintain its positioning and profitability amid inflationary pressures and promotional volatility. ## The Impact Using PriceBeam’s **Revenue Growth Management study**, the brand identified clear pricing flexibility across SKUs. The results helped refine price tiers to balance margin and competitiveness, with a structured view of elasticity and volume effects. With up to **19% headroom** on select products, the study provided a strong data-backed foundation for more confident pricing decisions. > ## “The analysis gave us the clarity to adjust pricing with confidence. It helped us understand where we could grow margins and where we needed to stay competitive.” > > > > Brand Representative > > Automotive, USA. ## We’ve collaborated with global players in automotive to uncover pricing opportunities. Speak with our team, let's discuss your revenue challenges and find the right solution for your brand. 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[![Get a Free Demo](https://no-cache.hubspot.com/cta/default/2519095/interactive-135388806461.png)](https://www.pricebeam.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLg3jPp91dxwIevb%2B11WoPcrXr%2FLciGM%2F2sDnTtaH2qlwwj0TMz2g8NkeNR21o7qN8vIKujekAEST1zSF%2FWpSRancy0rgslwKWAGuk7SXgZou3aiVuVSVcSLIhdJNT5RrNtLi8Hvgz%2FbcgEwfS7AVX%2Br9yVaIwRvIkmRaniFFHEv7JEZaG%2B9B5cDi0%3D&webInteractiveContentId=135388806461&portalId=2519095&hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. 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