An Automotive Brand in the USA Identified Up to 19% Pricing Flexibility

Industry

Automotive

Challenge

The brand needed to understand how much pricing headroom existed across several automotive care and maintenance SKUs in the U.S. market. With multiple product types and pack formats, the challenge was to identify where prices could be raised without risking volume, and how consumer willingness-to-pay compared with competitors in a highly price-sensitive category.

Result 

The study revealed opportunities for price increases of up to 19% across key SKUs, while other formats showed potential for moderate adjustments between 10% and 15%. By identifying precise psychological price thresholds, the brand gained clarity on where incremental price changes would sustain profitability and where volume sensitivity was higher.

About the Brand

A U.S. based automotive care company with a diverse range of products across maintenance and accessories. Competing in a highly competitive market, the brand sought to refine its pricing strategy to maintain its positioning and profitability amid inflationary pressures and promotional volatility.

The Impact

Using PriceBeam’s Revenue Growth Management study, the brand identified clear pricing flexibility across SKUs. The results helped refine price tiers to balance margin and competitiveness, with a structured view of elasticity and volume effects. With up to 19% headroom on select products, the study provided a strong data-backed foundation for more confident pricing decisions.