Santa Marketing believes in the power of marketing as a transformative catalyst for business growth.
This transformation is generated by being dually centric. Customer centricity is a must to be relevant and have impact in the market place. At the same time though, marketing needs to be business centric by driving the company’s growth objectives.
Customer centricity is driven by a deep understanding, intellectually as well as emotionally, of customer insights. This will drive the creation of a unique, differentiated and resonating Brand Positioning. Insights are also the key for identifying current and future pockets of value to create compelling Value Propositions.
Business centricity is achieved by allowing these Value Propositions to fuel various strategic pricing opportunities to achieve top line sales but more importantly margin objectives. Whether Cost-based pricing or Value-based pricing, this stepwise approach will maximise chances for sustainable and relevant growth.
Sales and marketing alignment is a dimension of the past. The frontiers of sales and marketing are becoming increasingly overlapping and blurry. The future belongs to those who successfully superimposed these two functions. Santa Marketing has redesigned some fundamental marketing processes, such as Brand or Marketing Planning, to focus on simplicity, effectiveness and efficiency. This provides a platform for a common language, objectives and clear responsibilities.