Challenges in pricing of Over-the-Counter (OTC) Pharmaceuticals
Pricing of OTC Pharmaceuticals is one of PriceBeam’s areas of expertise. Consumer goods companies benefit from price optimization more than any other industry, but at the same time, it is often an incredibly challenging task. In fact, only as little as 12% of consumer brands have a winning pricing strategy. Thus, the demand for our services in this industry is high and consequently, we have grown in expertise with the many projects we have done.