<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1787088608283188&amp;ev=PageView&amp;noscript=1">
Skip to content

Pricing Optimization as a Service

Cloud-based market research software for pricing. Gain access to invaluable insights on consumers' willingness-to-pay, competitive pricing, new product pricing with our easy-to-use software, combining scientific methods and precise market insights.

Opinion Leader Series (11)


New Product Pricing

Do you need to price a new product or service? What features make customers willing to pay more? What is the optimal price?


Price Optimization

Are you charging the right price for a product or service? Could you charge more? Without losing overall revenue?


Price Increases

How do you implement a successful price increase? How big an increase can your brand justify? What are customers willing to pay?


Brand Health & Pricing

What should the price be vs competition? Do customers agree with that position/premium/discount versus the competitive alternatives?


Value-Based Pricing

How much value do customers put on your products or services? What features can command a premium price? What segments are willing to pay more?


Segmentation & Product Differentiation

Do all customer segments share the same willingness to pay? Who is willing to pay more? Does it require product differentiation to target them?


Get Started in Minutes with a Free Trial

PriceBeam's cloud platform takes care of all the details and hard work of doing pricing research. All you have to do is describe your target market and your product or service.

Why Our Clients Choose Us?


With PriceBeam's solutions you get extra-ordinary and immediate pay-back on your pricing actions.

High Value

PriceBeam projects have a near-instant payback. Knowing the right price instead of guessing means you can improve your profits quickly.



Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24/7.


Making Pricing Easy

Our cloud-based platform is very easy to use. All you have to do is define target market and describe the product. We handle all the details of conducting professional market research.


Instant Access

You can access your online account at any point in time, and launch new projects. No need for long waiting periods to get set up. Create, manage and analyze research at your fingertips.


willingness to pay
Adding details to a survey-thumb

Pricing in Numbers

% of companies get prices wrong
% ROI on Pricebeam projects in the first 3 months
% Increase in net profit from 1% price improvement

Our Market Insights Solutions

PriceBeam solutions can solve different types of pricing challenges.



Quickly research what your customers in a given market are willing to pay for a product or service.

Comparative Willingness-To Pay

Expand research by comparing willingness-to-pay across multiple products or services. Yours as well as the competition.

Value Attributes (CBC)

Using Choice-Based Conjoint, understand what features or benefits are valued by customers, and see how it impacts willingness-to-pay.

Assortment Lab

Understand differences in willing-to-pay for different assortment options and optimize individual prices.

Customer Experience Insights

Understand customers and gain insights into overall customer attitudes. PriceBeam's core survey engine, for all types of studies.

Promotion Lab

Get insights into different promotional mechanisms and generate options for promotional execution. Predict uplift on volume, revenue, and margin.

Menu-Based Conjoint

Optimize prices of menus and build-it-yourself products & services through advanced conjoint simulation.

RGM Study

Combine the best of both Comparative Willingness-to-Pay and Value Attributes study types, getting a full perspective on pricing opportunities.

Product Variant Test

Optimize prices of menus and build-it-yourself products & services through advanced conjoint simulation.

Basic Survey

Use this study to ask your customers anything about a product, exclusively non-pricing related.

Concept Test

Use this study to test different marketing concepts for preference and value as well as validate conceptual product ideas with real consumers.

Claims Test

Use this study to test different claims for preference and value to identify the best or most appropriate claims for a brand or product.

Promotion Lab Enhanced

This study provides the opportunity to test different promotional mechanisms, products, and channels to identify the best offerings for the customer and determine which choices are the most popular

RGM Ultra


RGM Ultra combines three studies: Promotion Lab, Comparative Willingness to Pay, and Value Attributes. 


RGM Promotion

RGM Promotion is a unique study that brings together the insights from two powerful components: It merges Promotion Lab and Comparative Willingness to Pay studies
Card image icon

Let's get you started

Book a call with one of our experts and see how we can help your brand. 

PriceBeam Resources

Check out our latest webinars and guides.