Taking the Guesswork out of Pricing
Pricing Right Made Easy
Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.
PriceBeam changes all that. Confirmed to be accurate in thousands of projects, PriceBeam takes the underlying technology to a unique, never-before-offered self-service to companies of all sizes that quickly, accurately, and affordably discovers your customers' willingness to pay for your product or service.
PRICING CHALLENGES SOLVED
Can you recognize your business in some of these situations? We can help.
New Product Pricing
Do you need to price a new product or service? What features make customers willing to pay more? What is the optimal price?
Price Optimization
Are you charging the right price for a product or service? Could you charge more? Without losing overall revenue?
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Price Increases
How do you implement a successful price increase? How big an increase can your brand justify? What are customers willing to pay?
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Competitive Price Positioning
What should the price be vs competition? Do customers agree with that position/premium/discount versus the competitive alternatives?
Value-Based Pricing
How much value do customers put on your products or services? What features can command a premium price? What segments are willing to pay more?
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Segmentation & Product Differentiation
Do all customer segments share the same willingness to pay? Who is willing to pay more? Does it require product differentiation to target them?
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Get Started in Minutes with a Free Trial
PriceBeam's cloud platform takes care of all the details and hard work of doing pricing research. All you have to do is describe your target market and your product or service.
Why Our Clients Choose Us?
With PriceBeam's solutions you get extra-ordinary and immediate pay-back on your pricing actions.
High Value
PriceBeam projects have a near-instant payback. Knowing the right price instead of guessing means you can improve your profits quickly.
Making Pricing Easy
Our cloud-based platform is very easy to use. All you have to do is define target market and describe the product. We handle all the details of conducting professional market research.
Speed
Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24x7.
Instant Access
You can access your online account at any point in time, and launch new projects. No need for long waiting periods to get set up. Create, manage and analyze research at your fingertips.
Pricing in Numbers
Pricing is THE most powerful profit lever.
88%
OF COMPANIES WHO GET PRICES WRONG
1000%
ROI ON PRICEBEAM PROJECTS IN FIRST 3 MONTHS
10%
INCREASE IN NET PROFIT FROM 1% PRICE IMPROVEMENT
.125
COUNTRIES WORLD-WIDE WHERE WE OPTIMIZE PRICES
Our Market Insights Solutions
PriceBeam solutions can solve different types of pricing challenges.
Willingness-To-Pay
Quickly research what your customers in a given market are willing to pay for a product or service.
Comparative Willingness-To-Pay
Expand research by comparing willingness-to-pay across multiple products or services. Yours as well as the competition.
Value Attributes
Using Choice-Based Conjoint, understand what features or benefits are valued by customers, and see how it impacts willingness-to-pay.
Assortment Lab
Understand differences in willing-to-pay for different assortment options and optimize individual prices.
Promotion Lab
Get insights into different promotional mechanisms and generate options for promotional execution. Predict uplift on volume, revenue, and margin.
Customer Experience Insights
Understand customers and gain insights into overall customer attitudes. PriceBeam's core survey engine, for all types of studies.
Menu-Based Conjoint
Optimize prices of menus and build-it-yourself products & services through advanced conjoint simulation.
Ranking Lab
Test a larger number of variations of a feature for how consumers rank them in order of value. Useful for product innovation.
RGM Study
Combine the best of both Comparative Willingness-to-Pay and Value Attributes study types, getting a full perspective on pricing opportunities.