Taking the Guesswork Out of Pricing

Do you have the right price for existing products or services? Do you know what the price should be for a new product yet to be launched? Are your customers willing to pay more for a given set of benefits? We help you with all of that. Through pricing science we help you optimize existing as well as new prices.

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Pricing Right Made Easy

Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning.

PriceBeam changes all that. Confirmed to be accurate in thousands of projects, PriceBeam takes the underlying technology to a unique, never-before-offered self-service to companies of all sizes that quickly, accurately, and affordably discovers your customers' willingness to pay for your product or service.

PriceBeam Solution

Pricing Challenges Solved

Can you recognize your business in some of these situations? We can help.

New Product Pricing

Do you need to price a new product or service? What features make customers willing to pay more? What is the optimal price?

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Price Optimization

Are you charging the right price for a product or service? Could you charge more? Without losing overall revenue?

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Price Increases

How do you implement a successful price increase? How big an increase can your brand justify? What are customers willing to pay?

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Competitive Price Positioning

What should the price be vs competition? Do customers agree with that position/premium/discount versus the competitive alternatives?

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Value-Based Pricing

How much value do customers put on your products or services? What features can command a premium price? What segments are willing to pay more?

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Segmentation & Product Differentiation

Do all customer segments share the same willingness to pay? Who is willing to pay more? Does it require product differentiation to target them?

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Get Started in Minutes with a Free Trial

PriceBeam's cloud platform takes care of all the details and hard work of doing pricing research. All you have to do is describe your target market and your product or service.

Why Our Clients Choose Us

With PriceBeam's solutions you get extra-ordinary and immediate pay-back on your pricing actions.

High Value

PriceBeam projects have a near-instant payback. Knowing the right price instead of guessing means you can improve your profits quickly.

Making Pricing Easy

Our cloud-based platform is very easy to use. All you have to do is define target market and describe the product. We handle all the details of conducting professional market research.


Results are available in as little as a day and never more than a few weeks, regardless of complexity. PriceBeam's cloud platform also delivers results 24x7.

Instant Access

You can access your online account at any point in time, and launch new projects. No need for long waiting periods to get set up. Create, manage and analyze research at your fingertips.

PriceBeam Analytics

Pricing in Numbers

Pricing is THE most powerful profit lever.


of companies who get prices wrong


ROI on PriceBeam projects in first 3 months


increase in net profit from 1% price improvement


countries world-wide where we optimize prices

Our Market Insights Solutions

PriceBeam solutions can solve different types of pricing challenges.


Quickly research what your customers in a given market are willing to pay for a product or service.

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Comparative Willingness-to-Pay

Expand research by comparing willingness-to-pay across multiple products or services. Yours as well as the competition.

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Value Attributes

Understand what features or benefits are valued by customers, and see how it impacts willingness-to-pay.

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Assortment Lab

Understand differences in willing-to-pay for different assortment options and optimize individual prices.

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Promotion Lab

Get insights into different promotional concepts and generate options for promotional excecution.

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Customer Experience Insights

Understand customers and gain insights into overall customer attitudes. PriceBeam's core survey engine.

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About Us

With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides self-service market research to companies of all sizes that quickly, accurately, and affordably discovers your customers’ willingness to pay for your product or service.

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17 Marryat Road, London SW19 5BB, United Kingdom