---
title: Analyse af betalingsvilje | PriceBeam
description: Prisoptimering kræver indsigt i kundernes betalingsvilje. PriceBeams markedsundersøgelser leverer præcist det.
image: https://www.pricebeam.com/hubfs/Images/PriceOptimization.jpg
---

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- [Deutsch](https://www.pricebeam.com/de/zahlungsbereitschaft)
- [English](https://www.pricebeam.com/willingness-to-pay)
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- [Français](https://www.pricebeam.com/fr/disposition-a-payer)
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- Forudsigende Analyser
  
    - [Forudsigende Analyser](https://www.pricebeam.com/da/prisundersoegelser?hsLang=da)
    - [Analyse af Betalingsvilje](https://www.pricebeam.com/da/betalingsvilje)
    - [Komparativ Analyse af Betalingsvilje](https://www.pricebeam.com/da/komparativ-betalingsvilje?hsLang=da)
    - Value Attributes / Choice-Based Conjoint
    - Price Pack Architecture
    - Promotion Lab
    - Promotion Lab Enhanced
    - Assortment Lab
    - Core / Basic Survey
    - Ranking Analysis / MaxDiff
    - Menu-Based Conjoint
    - RGM Study
    - RGM Study - Ultra
    - Concept Test
    - Claims Test
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    - [Ofte stillede spørgsmål](https://www.pricebeam.com/da/faq?hsLang=da)
- Produkter
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    - [Dansk Blog](https://blog.pricebeam.com/dk?hsLang=da)
- Om PriceBeam
  
    - [Virksomheden](https://www.pricebeam.com/da/om-pricebeam?hsLang=da)
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# ANALYSE AF BETALINGSVILJE

## ANALYSE AF BETALINGSVILJE

 

Find ud af, hvad dine kunder i et specifikt marked er villige til at betale for et produkt eller service.

Løs forskellige prisudfordringer:

-  Fastsæt den optimale pris, i stedet for at gætte.
-   Implementer prisstigninger mere effektivt.
-   Fastsæt optimale priser for nye produkter.
-  Optimer priser på tværs af kundesegmenter og kanaler.

![pbscreenshotcomposite](https://www.pricebeam.com/hubfs/Images/pbscreenshotcomposite.png)

![WTPOptimization2-1](https://www.pricebeam.com/hubfs/WTPOptimization2-1.png)

 

## How much are customers willing to pay?

PriceBeam's Willingness-to-Pay Research identifies the optimal price point, based on science-backed market research. One of the key outputs is a chart like the one on the right, showing the market's expected response on both quantity and revenue. The optimal price points are where the curves peak.

- Run the analysis in a single market or across multiple countries
- Run it in 109 countries world-wide.
- Get results for the overall market or broken down by customer segment.

 

## Understand differences by segment

Run analyses by customer segment and identify what customer segments are willing to pay a higher price. Use this to specifically target those segments, and improve the overall, average price.

![multi_country_wtp-png](https://www.pricebeam.com/hubfs/multi_country_wtp-png.png)

![FVM1](https://www.pricebeam.com/hubfs/FVM1.png)

 

## Feature Value Matrix  

Understand consumers’ willingness-to-pay for different product features and use such insights to optimize your product offering through add-ons and identification of salient features wanted by your target customers.

With PriceBeam's Feature Value Matrix you can identify for which of your product features or benefits are customers willing to-pay, and how much. Understanding customer value of such attributes is essential in order to customize your product as necessary, wherever there is a potential fit. This is crucial to drive sales up, through attraction of target audience and additional features, as well cutting down on losses from features that aren’t valued.

 

## Available in 127 countries

Run the analyses in 127 countries around the world without leaving your desk. PriceBeam takes care of finding respondents, asking the right questions in the local language, interpreting results, and delivering the final analysis to you.

- You define the target market and describe the product.
- PriceBeam finds the right respondents in each of the markets.
- Run single-market assessments.
- Run and compare results between countries, as part of international launches or price increases.

![GlobalPrices](https://www.pricebeam.com/hubfs/GlobalPrices.png)

## HVORDAN FUNGERER PRICEBEAM?

PriceBeams løsning bruger en videnskabelig metode til at indsamle markedsdata og analysere resultater, og leverer en detaljeret rapport om dine kunders betalingsvilje. Resultaterne øger din konkurrenceevne, optimerer profitten og hjælper med at fastsætte den langsigtede prispositionering.

### Definer målgruppen og beskriv produktet

Du beskriver dit produkt/service på vores online-platform, samt definerer målgruppen for markedsundersøgelsen.

### Gennemførsel af dataindsamling

Vi indsamler svar og data omkring dit produkt indenfor den definerede målgruppe.

### Analyse

Vi indsamler og analyserer data.

### Rapportering

Vi sammenstiller en rapport med resultaterne og konklusionerne, og stiller denne til raadighed på vores online-platform.

## Versioner

 Vi sammenstiller en rapport med resultaterne og konklusionerne, og stiller denne til raadighed på vores online-platform.

![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg)

### PriceBeam Essential - Forbrugere

 

Få hurtigt indsigt i hvad forbrugerne i et bestemt marked er villig til at betale for et produkt eller service.

 

- Forbrugerindsigt
- Forstå betalingsviljen
- Overordnet markedsanalyse
- Eksisterende eller nyt produkt

![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg)

### PriceBeam Advanced - Forbrugere

 

Udvidet markedsundersøgelse med indsigt i betalingsvilje per kundesegment/kanal.

 

- Forbrugerindsigt
- Forstå betalingsviljen
- Overordnet markedsanalyse
- Detaljerede resultater per segment
- Eksisterende eller nyt produkt

![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg)

### Business-to-Business

 

Få indsigt i betalingsviljen hos virksomhedskunder

  

- Målgruppe: virksomheder
- Understand willingness-to-pay
- Overordnet markedsanalyse
- Detaljerede resultater per segment
- Eksisterende eller nyt produkt
- PriceBeams kundepanel eller egen kontaktliste

 

## Kom i gang med det samme?

[Book en demo](https://www.pricebeam.com/da/demo?hsLang=da)

**Pricing Right, Made Easy**

Næsten alle virksomheder kæmper med at prissætte rigtigt. De bruger metoder som omkostninger plus en fast margin. Eller de gætter og bruger mavefornemmelse istedet for data. Eller de fastsætter prisen efter hvordan konkurrenterne allerede har sat deres priser. 88% af alle virksomheder prissætter sig selv for lavt og efterlader penge på bordet, eller for højt og giver afkald på salgsvolumen. Med andre ord: de går glip af det overskud, som de burde tjene.

PriceBeams software ændrer alt dette.

Med en metode, der er bevist at være nøjagtig i tusindvis af projekter, leverer PriceBeam markedsindsigtssoftware med indbygget kunstig intelligens (AI), der genererer indsigt i forbrugernes betalingsvillighed, konkurrencedygtige prispositioneringer, muligheder indenfor sortimentet, benchmarking af kampagner samt nye muligheder indenfor prissætning af nye produkter.

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**PriceBeam**

[Om os](https://www.pricebeam.com/da/om-pricebeam?hsLang=da)

[Karriere (Engelsk)](https://www.pricebeam.com/careers?hsLang=da)

[Kontakt](https://www.pricebeam.com/da/kontakt?hsLang=da)

[Vilkår](https://www.pricebeam.com/sv/villkor?hsLang=da)

[Privatlivspolitik](https://www.pricebeam.com/da/fortrolighedspolitik?hsLang=da)

 

**Ressourcer**

[Blog (Engelsk)](https://blog.pricebeam.com?hsLang=da)

[Book en demo](https://www.pricebeam.com/da/demo?hsLang=da)

[Ressourcer (Engelsk)](https://www.pricebeam.com/da/ressourcer?hsLang=da)

[Webinarer (Engelsk)](https://www.pricebeam.com/da/ressourcer?hsLang=da)

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