--- title: Customer Case Studies - Stationery brand description: A stationery company uncovered a 25% revenue and 21% volume uplift opportunity by shifting to an EDLP strategy using PriceBeam’s pricing insights. image: https://www.pricebeam.com/hubfs/Stationery%20.jpg --- [Skip to content](https://www.pricebeam.com/customer-case-study-stationery-brand#main-content) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. Predictive Research - [Predictive Revenue Research](https://www.pricebeam.com/predictive-research?hsLang=en) - [Willingness-to-Pay](https://www.pricebeam.com/willingness-to-pay?hsLang=en) - [Comparative Willingness-to-Pay](https://www.pricebeam.com/comparative-willingness-to-pay?hsLang=en) - [Value Attributes / Choice-Based Conjoint](https://www.pricebeam.com/value-attributes?hsLang=en) - [Price Pack Architecture](https://www.pricebeam.com/ppa-price-pack-architecture-study?hsLang=en) - [Promotion Lab](https://www.pricebeam.com/promotion-optimization?hsLang=en) - [Promotion Lab Enhanced](https://www.pricebeam.com/promotion-lab-enhanced?hsLang=en) - [Assortment Lab](https://www.pricebeam.com/assortment-optimization?hsLang=en) - [Core / Basic Survey](https://www.pricebeam.com/core-study?hsLang=en) - [Ranking Analysis / MaxDiff](https://www.pricebeam.com/ranking-analysis-maxdiff?hsLang=en) - [Menu-Based Conjoint](https://www.pricebeam.com/menu-based-conjoint-analysis?hsLang=en) - [RGM Study](https://www.pricebeam.com/revenue-growth-management?hsLang=en) - 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[Investment Portfolios & Pricing](https://www.pricebeam.com/portfolio-growth-pricing?hsLang=en) - [Price Segmentation](https://www.pricebeam.com/price-segmentation?hsLang=en) - [Sales Team & Pricing](https://www.pricebeam.com/sales-team-pricing?hsLang=en) - [International Pricing](https://www.pricebeam.com/international-pricing?hsLang=en) - [Navigating New Tariffs](https://www.pricebeam.com/tariffs?hsLang=en) - [Price Optimization](https://www.pricebeam.com/price-optimization?hsLang=en) - [Price Increases](https://www.pricebeam.com/price-increase-management?hsLang=en) - [Pricing Strategy](https://www.pricebeam.com/pricing-strategy?hsLang=en) - [Psychological Pricing](https://www.pricebeam.com/psychological-pricing?hsLang=en) - [Value-Based Pricing](https://www.pricebeam.com/value-based-pricing?hsLang=en) - [Lifecycle Pricing](https://www.pricebeam.com/lifecycle-pricing?hsLang=en) - [Market Launch Pricing](https://www.pricebeam.com/market-launch-pricing?hsLang=en) - [Value Communication](https://www.pricebeam.com/value-communication?hsLang=en) - 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About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # How a Major Stationery Brand Increased Revenue by 25% ![Stationery ](https://www.pricebeam.com/hubfs/Stationery%20.jpg "Stationery ") ### Industry Stationary Brand ### Challenge The brand was struggling with sales volume and retailers dropping the price of their costs of goods. ### Result  PriceBeam's Willingness-to-Pay study highlighted the pricing strategy that would yield the most revenue and the lack of brand awareness of the product. ## 25% **INCREASE IN REVENUE** ## 21% UPLIFT IN VOLUME ## 1 PRODUCT TESTED ![Stationery 1 ](https://www.pricebeam.com/hs-fs/hubfs/Stationery%201%20.jpg?width=940&height=788&name=Stationery%201%20.jpg "Stationery 1 ") ## About the Brand USA-based innovation company that creates reusable, cloud-connected notebooks and products from the future. They aim to replace and make the paper industry more eco-friendly through digitization. ## The Impact Using PriceBeam’s **Comparative Willingness-to-Pay study** (Van Westendorp, Gabor Granger, and NMS), the brand identified that an **EDLP strategy** would deliver the strongest results. The findings showed potential for a **25% revenue uplift** and **21% average volume growth**, while also highlighting low brand awareness (only 20% recognition) as a key area for improvement.   > ## “The study helped us see where our pricing strategy was hurting both sales and visibility. With PriceBeam's insights, we found a more sustainable path forward, clearer pricing, stronger volume potential, and a data-backed case to shift toward an EDLP approach. The results were decisive and highly actionable.” > > > > Brand Representative > > Stationery Brand ## Companies in the stationery sector, have trusted us to guide their pricing decisions. Speak with our team, let's discuss your revenue challenges and find the right solution for your brand. [Schedule meeting](https://www.pricebeam.com/demo?hsLang=en) ![Ad-Hoc Trial - Article Icon](https://www.pricebeam.com/hs-fs/hubfs/CS%20Assets/Trials%20GIFs/Ad-hoc/Ad-Hoc%20Trial%20-%20Article%20Icon.png?width=100&name=Ad-Hoc%20Trial%20-%20Article%20Icon.png) ### Customer Case Study: How a consumer brand increased revenue by 25% with PriceBeam's Willingness-to-Pay study. [Read Case Study](https://www.pricebeam.com/customer-case-studies?hsLang=en) ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### Ready to get started? Book a call with one of our experts and see which study helps solve your company's challenges. [![Get a Free Demo](https://no-cache.hubspot.com/cta/default/2519095/interactive-135388806461.png)](https://www.pricebeam.com/hs/cta/wi/redirect?encryptedPayload=AVxigLLJrqaYQoBaGcJ8%2FMJSO0Asaj8vYliXo%2Bm2FH35I4us8sePiYERYqIQMro5xvi2hoHRmB3wBuE7Bf9v%2BzFYXR3ZeyBdIFMwqiu1hOhzGRre82qseoGRhTvLsJ%2FZT0BcoStmi3i9EMXyl5XYTp%2BA6ovegkAXvaK7G%2FIIkmj%2FSZ2Aomvtu21BghQcVcg%3D&webInteractiveContentId=135388806461&portalId=2519095&hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. With a methodology that is confirmed to be accurate in thousands of projects, PriceBeam provides AI-powered market insights software that generates actionable insights into consumers' willingness-to-pay, competitive price positioning, packaging and assortment dynamics, promotional benchmarking, and opportunities from new product pricing. 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