--- title: Customer Case Studies - Education Course Provider description: A UK education course provider identified a 15% revenue boost by adjusting prices and bundle options, guided by regional and product-specific WtP insights. image: https://www.pricebeam.com/hubfs/Screenshot%202024-09-24%20120253.png --- [Skip to content](https://www.pricebeam.com/customer-case-study-education-course-provider#main-content) [![PriceBeam](https://www.pricebeam.com/hs-fs/hubfs/lead-flow-images/PBLogoTransparent%20(1).png?width=400&height=100&name=PBLogoTransparent%20(1).png)](https://www.pricebeam.com/?hsLang=en) - Solutions ![RGM360](https://www.pricebeam.com/hs-fs/hubfs/RGM360_Headlines.png?width=319&height=255&name=RGM360_Headlines.png)[PriceBeam RGM360](https://www.pricebeam.com/rgm360?hsLang=en) is an end-to-end Revenue Optimization Platform, offering unmatched value by integrating market research, internal data with AI and next-generation simulation and optimization tools. 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About - [Company](https://www.pricebeam.com/about?hsLang=en) - [News & Events](https://www.pricebeam.com/news?hsLang=en) - [Partners](https://www.pricebeam.com/partners?hsLang=en) - [Press](https://www.pricebeam.com/press?hsLang=en) - [Careers](https://www.pricebeam.com/careers?hsLang=en) - [Contact](https://www.pricebeam.com/contact?hsLang=en) ![Search icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/Design/Icons/Font%20Awesome/search.svg) # How a Major Education Course Provider can Increase Revenue by 15% Through Price Increases ![Happy group of students holding notebooks - isolated over white](https://www.pricebeam.com/hubfs/Happy%20group%20of%20students%20holding%20notebooks%20-%20isolated%20over%20white.jpeg "Happy group of students holding notebooks - isolated over white") ### Industry Education Course Provider ### Challenge A UK-based education course provider needed to identify optimal price points for its offerings across regions and bundles. They wanted to understand willingness-to-pay for different course formats and uncover the bundle combinations that would maximize revenue. ### Result  PriceBeam’s analysis revealed that implementing targeted price increases could boost profits by **15%**, even with potential volume declines in some segments. Key psychological price points and regional variations provided a roadmap for smarter pricing. ## 15% REVENUE INCREASE ## 4 SKUs TESTED ## £20 / £50 / £100 **Key Psychological Price Points** ![Teacher with young people in computing class](https://www.pricebeam.com/hs-fs/hubfs/Teacher%20with%20young%20people%20in%20computing%20class.jpeg?width=1000&height=667&name=Teacher%20with%20young%20people%20in%20computing%20class.jpeg "Teacher with young people in computing class") ## About the Brand A UK-based education course provider offering specialized training and professional development programs. The brand delivers both online and in-person courses, focusing on quality, relevance, and strong learner outcomes across the regions it serves. ## The Impact Using PriceBeam’s **Comparative Willingness-to-Pay study**, the provider identified **15% revenue growth potential** by adjusting course fees and bundles. Key insights included psychological price points at £20, £50, and £100, higher WtP for in-person formats, and strong preference for 12-month bundles. The results gave the provider actionable guidance to refine pricing while keeping courses accessible. > ## “The study gave us the clarity to refine our pricing and bundle strategy. We now understand where we can increase prices, which packages resonate most, and how to adapt for regional differences. The findings were practical, detailed, and immediately actionable.” > > > > Brand Representative > > Education Course Provider ## We have been trusted by brands in the education and course provider space, to optimize their pricing. Speak with our team, let's discuss your revenue challenges and find the right solution for your brand. [Schedule meeting](https://www.pricebeam.com/demo?hsLang=en) ![Ad-Hoc Trial - Article Icon](https://www.pricebeam.com/hs-fs/hubfs/CS%20Assets/Trials%20GIFs/Ad-hoc/Ad-Hoc%20Trial%20-%20Article%20Icon.png?width=100&name=Ad-Hoc%20Trial%20-%20Article%20Icon.png) ### Customer Case Study: How a consumer brand increased revenue by 25% with PriceBeam's Willingness-to-Pay study. [Read Case Study](https://www.pricebeam.com/customer-case-studies?hsLang=en) ![Card image icon](https://5018647.fs1.hubspotusercontent-na1.net/hubfs/5018647/raw_assets/public/themes/generator/images/icons/calendar-check.svg) ### Ready to get started? Book a call with one of our experts and see which study helps solve your company's challenges. [![Get a Free Demo](https://no-cache.hubspot.com/cta/default/2519095/interactive-135388806461.png)](https://www.pricebeam.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKVRWKKONgc065L8TYaC%2BmIhvJWBwOXdXD%2Bycc7DUb7TD5KNzEHrR58WbXBNDPy6%2Boq82bEy02T%2B53HsIaV1fCYpk%2BPEFC7u7tpkp7V6i9DVZBGSZ5c92tyC%2F1FQgzkrfkECpA7kk9weWajlLo0gFeAPIP9v61PwCOQ4XPAYfFYxq%2B3mo2o1bin2j0%3D&webInteractiveContentId=135388806461&portalId=2519095&hsLang=en) **Pricing Right, Made Easy** Almost all companies struggle to price right. They use methods such as cost plus a fixed margin. They use guesses and gut feel. They peg their price to a competitor’s. They price themselves too low, leaving money on the table, or too high, forsaking sales volume. They lose out on the profits they should be earning. PriceBeam changes all that. 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